Ad Operations Expert

The Opportunity

The Ad OperationsExpertwill play a critical role in supporting the execution and optimization of campaigns across HP’s on and off-device media network. This positionis responsible fortranslating media plans into fully functionaladcampaigns with precision and accuracy, ensuring seamless delivery and performance. A corecomponentof this role includes owning and driving ad server and programmatic integrations, requiring deepexpertiseto autonomously lead custom implementations, troubleshoot complex issues, andenable the execution of advertiser campaigns to realize revenue goals.

You will work cross-functionally with stakeholdersacrossteams (Sales,Client Solutions,Product, Data, Engineering) to develop efficient operational processes, all whiledemonstratinganalytical rigor to evaluate campaign performance, generate actionable insights, and implement optimizations that drivemeasurableoutcomes for advertisers. This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment, where you will serve as a trusted technical authority in Ad Operations and a key enabler of high-impact media solutions.

Key Responsibilities

Campaign Management:

• Execute and manage campaigns across HP’s on and off-device media network in collaboration with internal stakeholders

• Translatemedia plansintoaccurately configured ad server campaigns across display, native, and video formats

• Extremely detail oriented to ensure accuracy and efficacy of campaign implementation in the ad server

• Apply yield management and best practices to maximize campaign and network performance

• Firstresponder to direct and programmatic campaign troubleshooting before routing for escalation

• Deep understanding of HP products, offerings, and best practices to support campaign strategy

• Hands on experience working with ad servers, such asAdButlerand Kevel.And enterprise ad servers, including Google Ad ManagerandSpringServe.

Reporting & Optimizations:

• Analyze campaign performance and develop actionable insights

• Recommend optimizations to creative settings, audience targeting, and other tactics to exceed advertiser KPIs

• Utilities analytics and reportingplatforms(e.g.Adobe Analytics,Google Analytics,PowerBI)to trackandvalidatesuccess metrics for internal and external advertisers

• Work collaboratively withdata science to build reporting pipelines with ad server reporting APIs

Ad Server & Programmatic Integrations

• Lead end-to-end ad server and programmatic integrations with demand partners, ensuring technical compatibility, scalability, and reliable campaign execution

• Configure andvalidateprogrammaticworkflows, includingbid requestandresponse flows

• Proactivelydiagnoseand resolve integrationand deliveryissues such as bid rejections, latency, and creative rendering problems

Technical Capabilities:

• Serve as subject-matter expert inad serving platforms including GoogleAd Manager,SpringServe, Kevel, andAdButler. 

• Implement and QAad tags, marketing pixels, and tracking technologiestoensureaccuratedelivery, measurement, and attribution

Cross-functional Collaboration:

• Partnerwith internal cross-functional teams; Sales, Business Development, Client Solutions, Project Management, Product,Engineeringand Business Analytics to ensure alignment on campaign strategy and execution

• Collaboratewith Client Solutions toidentifyincremental opportunities forhigh-performing campaigns

• Provide feedback on ad serverperformance and limitations to inform product enhancements and roadmapprioritization

Required Qualifications

• 7+years in Digital Media, withextensivefocusinAd Operationsand Ad Serving;priorexperience inTradingandMedia Buyingis strongly valued

• Direct-sold and programmatic advertising experience

• Expertknowledge of digital media platforms (e.g.DSPs, SSPs, ad servers), industry terminology,andperformancemetrics (e.g.viewability,CTR, engagement, ROAS)

• Hands-on experience with open RTB programmatic integrationsandadvancedprogrammatic setups, includingPMPsandcurated deals

• Proficiencywithadtraffickingworkflowsand reporting/analytics tools

• Problem Solver – ability to diagnose and resolve campaign delivery issues (e.g.ad serving errors, discrepancies,etc.)

• Understanding of attribution methodologies and measurement limitations across channels & devices

• Familiarity with data privacy, consent frameworks, and compliance (e.g.GDPR, CCPA, COPPA, consent signals)

• Highly organized and keen attention to detail isa must

• Advancedanalyticalskills to deliver reporting insights anddraw data-driven conclusions

• Proactive and solution-oriented

• Abilitytoeffectivelymulti-task and prioritizeworkbased onteamobjectives,accountpriority,anddailyurgency

• Thrives in a team environment and collaborates well with others

• Proficient inMicrosoftOfficeSuite(Excel, PowerPoint, Outlook)

• Bachelor’s degree or equivalent experience

Preferred Qualifications

• Experience in supporting enterprise-level accounts (i.e.Fortune 100 with $MM budgets) is highly preferred

• Media agency experience is a plus

• Understanding of retail media, commerce media, CTV,OTT,and/or native advertising trends

About This Role

Reports to: Sr.Manager,BD & StrategicAd TechPartnerships

Department:HP Media Network

Growth Opportunity:Opportunity to play a pivotal role in shaping ad server integrations and driving campaign excellence enabling the growth and evolution of HP’s innovative monetizationinitiatives.