CRM Solution Architect

Honor exists to expand the world’s capacity to care.

We’re combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey, at scale.

Founded in 2014, and now a Series E funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform. Our August 2021 acquisition of Home Instead has created a global company that’s revolutionizing how society cares for older adults, their families, and Care Professionals.

The Honor Care Platform combines local care and the most advanced technology to bring the highest quality care to more aging adults.

Grow at Honor as part of a united team where everyone shows up authentically, shares ideas bravely, and solves complex problems!

About the Work:

What is your role?

As a CRM Solution Architect, you will lead the re-architecture and optimization of Honor’s Salesforce implementation, ensuring that it is scalable, reliable, and aligned with the needs of both corporate teams and Franchise Owners. You will evolve our Salesforce lead management and account platforms into a high-performing, scalable system that drives data-driven decision-making, automation, and operational efficiency—turning it into a reliable and strategic asset for our teams and Franchise Owners.

You will work closely with Sales, Operations, Franchise Owners, Marketing, and Engineering to design and implement a standardized Salesforce environment that eliminates manual troubleshooting, optimizes for performance, improves data quality, and enhances the overall experience for all users.

Your role is both strategic and hands-on—balancing system architecture, business process improvements, and direct development work to ensure Salesforce becomes a stable and valuable tool for Honor and Home Instead.

In addition, your role potentially could evolve into re-architecting the current platform into a new CRM platform that better fit for our needs. This means you’ll get the opportunity to assess current gaps and business needs to determine the next steps.

What are your Responsibilities?

Salesforce Architecture & System Optimization

• Re-architect the current Salesforce implementation to improve stability, performance, and scalability.
• Standardize workflows, data models, and reporting structures across Franchise Owners to eliminate inconsistencies.
• Implement governance and best practices to ensure long-term maintainability and data integrity.
• Reduce system fragility by improving permissions, security settings, and automation processes.

Process Automation & Business Efficiency

• Automate key processes using Flows, Apex, and Lightning Web Components (LWC) to reduce manual interventions.
• Optimize integrations between Salesforce and external systems (Talkdesk, Outlook365, Gmail/Gcal, marketing tools) to improve operational efficiency.
• Ensure Franchise Owners have a consistent and seamless experience, reducing the time spent on troubleshooting bad or missing data.

Data Strategy & Reporting

• Improve data visibility and reporting for leadership and Franchise Owners to make informed business decisions.
• Implement data validation rules and governance policies to prevent inaccurate or incomplete records.
• Design scalable analytics dashboards that enable teams to track key sales and operations metrics.

Cross-Team Collaboration & Stakeholder Engagement

• Work with Sales, Marketing, Product, and Engineering to ensure Salesforce aligns with business needs.
• Educate and enable Franchise Owners to adopt standardized Salesforce processes, improving adoption and usability.
• Partner with Salesforce Admins and Engineers to execute large-scale improvements while providing technical leadership.

Required Skills

Technical Expertise

• Salesforce Architecture & System Design – Experience in rebuilding and optimizing Salesforce instances.
• Apex, Lightning Web Components (LWC), and Flows – Strong ability to develop custom automation and UI improvements.
• Salesforce APIs & External Integrations – Expertise in integrating third-party tools like Talkdesk, Gmail/Gcal, and marketing platforms.
• SOQL, Data Governance, and Reporting – Deep understanding of Salesforce data models, validation rules, and performance optimization.
• Security & Compliance – Ensuring proper permissions, role hierarchies, and data security best practices are in place.

Business & Operational Skills

• Multi-Location/Franchise Salesforce Experience – Ability to standardize workflows across a distributed user base.
• Process Optimization & Automation – Expertise in reducing manual interventions through automation.
• Stakeholder Collaboration & Training – Strong ability to align business teams with Salesforce capabilities and ensure adoption.
• Data-Driven Decision Making – Understanding how to translate Salesforce data into meaningful business insights.

Preferred Skills

• Experience working in multi-location businesses, franchises, or multi-user Salesforce environments.
• Expertise in Salesforce CPQ, Sales Cloud, and Service Cloud.
• Familiarity or Experience implementing other CRM tools (HubSpot, Microsoft Dynamics, Zoho) is a big plus.
• Familiarity with AI-powered process automation within Salesforce.
• Background in business process reengineering and system scalability improvement

Our range reflects the hiring range for this position. We use national average to determine pay as we are a remote first company. Individual pay is based on a number of factors including qualifications, skills, experience, education, and training.

Base pay is just a part of our total rewards program. Honor offers generous equity packages that increase with position level and responsibilities, and a 401K with up to a 4% employer match.
We provide medical, dental and vision coverage including zero cost plans for employees. Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option. We offer a generous time off program, mental health benefits, wellness program, and discount program.

What’s next?

Honor is remote friendly! We're hiring across the U.S., with an entirely virtual interview and onboarding process. Most of our positions are remote/work from home and do not require permanent relocation. As conditions allow, we have office space for in-person collaboration in our San Francisco Bay Area, CA, Austin, TX, and Omaha, NE hubs. If you're looking for a great job that offers you the opportunity to work from home, we'd love to talk to you.

Want to know more about why Honor is a great place to work? Check out our perks!

We value people! These four people-centric values guide the ways we work and decisions we make every day.

This role doesn’t sound quite right? Send this application to a friend who may be a fit and check out our other available roles!

Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.

Honor is an E-Verify company. For more information please review our Participation and your Right to Work