GWI

GWI, formerly known as GlobalWebIndex, is an audience research company founded in 2009 by Tom Smith. The company is dedicated to providing in-depth audience insights to publishers, media agencies, and marketers across the globe. GWI's core offering revolves around its robust platform, which profiles consumers in over 48 countries. This extensive panel represents more than 2.7 billion digital consumers, and the insights derived are made accessible through a subscription-based service. The company's flagship ongoing research study, GWI Core, interviews internet users worldwide in four waves annually. Each respondent provides detailed information, contributing to over 200,000 profiling points on the platform, facilitating comprehensive consumer research. In 2017, GWI expanded its capabilities by incorporating brand data, offering insights into over 4,000 tracked brands, which can be analyzed in conjunction with the GWI Core dataset.

GWI's methodology combines survey data from millions of panelists with advanced analytics and data science to deliver actionable audience intelligence. The platform gathers data across a wide spectrum of attributes, including demographics, online behavior, device access, media consumption patterns, social media engagement, and marketing touchpoints. This rich data is then presented through intuitive charts and dashboards, enabling professionals to understand consumer trends and preferences effectively. In 2019, GWI launched GWI Work, its first B2B dataset, which focuses on the behaviors and attitudes of working professionals. Additionally, the company offers custom research services, allowing marketers and advertisers to conduct tailored surveys and projects using GWI's global consumer panel. This provides access to data specifically relevant to their target audiences. Headquartered in London, GWI has expanded its global presence with offices in New York, Athens, Prague, and Singapore, underscoring its commitment to serving a worldwide clientele and understanding diverse consumer landscapes. The company has secured significant funding, including a Series B round of over $180 million in 2022, to further enhance its technology and expand its market reach, aiming to integrate audience insights into the workflow of every professional.