Guiker

Guiker, founded in 2016, is modernizing the residential real estate industry through technology. The company's platform aims to simplify the tenant-landlord relationship by providing convenient tools for every step of the rental process. Guiker's mission is to make real estate accessible to everyone and open doors for those who refuse to settle. The platform allows users to search for housing, connect with landlords, manage documents, and make payments, all online. This end-to-end digital approach is designed to streamline leasing and property management for both individual property owners and tenants. Guiker has assisted thousands of small landlords in generating more income while helping tenants from over 50 countries find new homes, positioning itself as an economic empowerment platform. The company emphasizes enabling property owners to detach from daily management tasks and concentrate on their long-term investment objectives.

In addition to its rental services, Guiker has expanded into real estate investment through a model called 'Propsharing'. This initiative allows individuals to invest in properties fractionally, similar to investing in stocks, thereby lowering the traditionally high upfront costs associated with real estate investment. Guiker's subsidiary, Willow RET Financial Services Inc., is regulated by the Ontario Securities Commission, marking it as the first real estate investment platform in Canada to receive approval to offer real estate as fractional securities. This regulation extends across every Canadian province. The company's vision is to treat housing as an instrument for life's pursuits rather than a static aspiration. Guiker focuses on providing flexible living options and effortless ownership, allowing individuals to rent for their current needs while investing for their future. They aim to liberate people from the constraints of long-term mortgages and the complexities of being a landlord, all while providing transparent and data-driven investment opportunities. Guiker operates with a team that values hard work, results, and authenticity, fostering a culture of continuous improvement and critical thinking to innovate within the real estate landscape.