United States onlySummary:We are seeking an experienced Marketing Manager to lead and execute our marketing initiatives within the mortgage group. This role is responsible for developing and implementing strategic marketing campaigns to attract current GoodLeap customers to the mortgage team to help support the company's sales goals. The ideal candidate will have experience in traditional and digital marketing, content creation, and analytics, as well as a good understanding of the mortgage industry.
Essential Job Duties and Responsibilities:
- Strategy Development:
- Develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers
- Analyze market trends and customer needs to refine marketing approaches
- Work closely with sales and product teams to align marketing efforts with business goals
- Campaign Management:
- Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, print, etc.)
- Oversee content creation, including blog posts, social media, newsletters, and other materials
- Manage lead generation campaigns, analyzing performance metrics and optimizing for results
- Digital Marketing & Analytics:
- Utilize SEO, SEM, and social media strategies to drive website traffic and generate leads
- Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar
- Use data insights to make informed marketing decisions and adjust strategies as needed
- Budget Management:
- Manage the marketing budget and allocate resources across campaigns
- Provide regular reports on campaign performance and budget expenditures
Required Skills, Knowledge and Abilities:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
- 5+ years of marketing experience, preferably in the financial services or mortgage industry
- Strong understanding of digital marketing, including SEO, PPC, and content marketing
- Proficiency in marketing tools such as CRM systems, Google Analytics, and social media platforms
- Excellent communication, project management, and analytical skills
- Familiarity with mortgage industry regulations and compliance preferred
- Experience with customer relationship management (CRM) software preferred
- Creative problem-solving abilities and a results-driven mindset preferred
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!
