Joy

At Joy_, we are driven by a simple yet powerful belief: gifting should be personal, playful, and full of surprise. We recognized that in the modern world, the act of giving had become transactional and often impersonal, dominated by generic gift cards that lacked heart and flexibility. We set out to change that narrative by reimagining the entire gifting experience, turning it from a mere exchange of value into a genuine token of love and appreciation.

Our culture is built on the idea of 'infinite flexibility' and 'radical personalization.' We are not just building a tech solution; we are building the gifting backbone of e-commerce. We believe that a gift card should not limit the recipient but rather open up the entire internet to them. That's why we created a universal gift card that can be redeemed for virtually any product online, from boutique ceramics in Berlin to rice cookers in Korea. This approach reflects our internal values of freedom, trust, and empowerment. We trust our team to take ownership, just as we trust our users to know exactly what brings them joy.

We are a team of innovators, dreamers, and doers who are passionate about connecting people through meaningful gestures. We foster a remote-first environment that values creative freedom and direct impact. At Joy_, you are not just a cog in the machine; you are an engine of change, helping to shape a brand that is redefining an entire market. We celebrate diversity, encourage bold ideas, and believe that the best way to predict the future of commerce is to build it together, one joyful gift at a time.