Nift

At Nift, we're on a mission to revolutionize the way people discover new businesses and how those businesses find their next loyal customers. We believe that traditional advertising is broken. Instead of interrupting people with ads they don't want to see, we create moments of joy by giving them 'thank you' gifts. Our journey began with a simple idea: what if we could help neighborhood businesses thrive by connecting them with the right local customers in a way that feels like a gift, not a sales pitch? That's how Nift was born. We partner with great companies and apps that people already use and love. When their customers do something awesome, like write a review or make a purchase, our partners thank them with a Nift gift card. This isn't just any gift card; it's a key to a curated selection of products and services from amazing brands and local spots that we know they'll love.

Our secret sauce is a powerful, patented AI platform that matches each person with the perfect gift options based on their interests. This creates a win-win-win situation: consumers get to try something new and exciting, our partners get to delight their customers and build loyalty, and our featured businesses get discovered by new, enthusiastic patrons who are likely to come back again and again. We're proud to have built a network of thousands of incredible brands, from direct-to-consumer innovators to beloved neighborhood restaurants and shops across the country. We're a fully remote team, but our roots are in Boston, and our passion for helping small businesses and creating positive connections is what drives us every day. We're not just building a marketing platform; we're building a community and changing the face of local commerce for the better, one thank-you gift at a time.