Content Marketing Manager

About G2 - Our People

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

The Content Marketing Manager owns the creation, management, deployment, and optimization of G2’s content marketing strategy, including writing and asset development, copyediting, managing freelance resources, and ongoing updates to existing content pieces. At G2, content spans multiple channels, formats, audiences, and funnel stages, and you will be responsible for delivering content that drives leads and engagement across all content touchpoints.

The ideal candidate for this role has:

• Experience building and managing a multi-channel, full-funnel content strategy that drives lead generation, brand awareness, thought leadership, and audience engagement
• Personally written long and short form content, outlines and briefs, conversion-focused landing page and advertising copy, video scripts, and more
• Collaborated with freelancers, agencies, and marketing teams on aligned goals, content strategy, and ongoing optimization
• Tracked and analyzed the impact of content on marketing strategy, and optimized for lead generation, audience engagement or brand awareness as outcomes
• Outstanding writing and communication skills
• A proactive attitude, takes action quickly, and thrives in a fast-paced environment

In This Role, You Will:

• Develop and execute a comprehensive content marketing strategy across multiple channels, audiences, and formats, ensuring alignment with our business goals.
  • Marketing content falls into four primary categories:
    • Thought leadership
    • G2 brand awareness
    • Lead generation and conversion
    • Integrated campaigns
• Create and deliver content across multiple formats including but not limited to eBooks, guides, blogs, video scripts, webinar abstracts, landing pages, advertisements, infographics, and more, to drive engagement and leads throughout the buyer's journey.
• Copyedit content to ensure clarity, grammatical accuracy, and alignment with our brand voice.
• Manage external contributors such as freelancers and agencies, as well as internal content resources, to produce content in alignment with the content strategy.
• Oversee content publishing schedules, deployment strategies, and content lifecycle from ideation to execution to optimization.
• Collaborate with cross-functional teams, including product marketing, sales, and customer success, to ensure that content meets the needs of all stakeholders and serves strategic objectives.
• Track and analyze content performance metrics to gauge content effectiveness, and adjust the strategy as needed.
• Stay abreast of content marketing trends and continuously innovate to keep G2’s content strategy ahead of the curve.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 5-7 years of experience in content marketing, with a proven track record of developing and executing successful content strategies.
• A collaborative mindset with experience coordinating with different departments and managing external partners.
• Results-driven approach with demonstrable impact on lead generation and audience engagement through content initiatives.
• Bachelor's degree in Marketing, Journalism, Communications, or a related field.
• Strong platform proficiency with G-Suite (Docs, Sheets, Slides) as well as strong communication, written, and organizational skills
• Ability to work US-based hours, preferably in Eastern or Central Standard Time

What Can Help Your Application Stand Out:

• Exceptional writing and editing skills with experience crafting a variety of content types.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Familiarity with content management systems, analytics tools, and performance measurement.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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