Freshpaint

At Freshpaint, we are at the forefront of revolutionizing how the healthcare industry intersects with digital marketing and data analytics. Through our groundbreaking Healthcare Privacy Platform, we are empowering healthcare organizations to harness the power of modern marketing tools without compromising on the stringent privacy requirements mandated by regulations like HIPAA. Our innovative technology is engineered to solve complex data problems, creating a secure bridge between patient privacy and effective digital outreach. We replace unsafe tracking technologies with a BAA-supported platform, fundamentally re-architecting how sensitive data is handled. By blocking protected health information (PHI) by default and de-identifying user data, we mitigate the risks of human error and ensure that our clients can operate with confidence in an increasingly complex regulatory landscape.

Our platform's core innovation lies in its ability to preserve the complete visitor journey while maintaining anonymity, allowing marketers to gain a comprehensive view of user engagement without accessing sensitive information. This privacy-first approach enables healthcare providers, from large hospital systems to digital health startups, to leverage best-in-class advertising, analytics, and personalization tools that were previously considered too risky. We are not just providing a compliance solution; we are building the foundational data infrastructure for the next era of healthcare. By enabling our clients to safely use tools from Google, Facebook, and the broader digital advertising ecosystem, we help them reach more patients, expand access to care, and ultimately, improve health outcomes. Freshpaint is committed to driving innovation, allowing the healthcare industry to advance at the same rapid pace as other sectors, all while upholding the highest standards of patient privacy.