Franklin EnergyFE

Marketing - Managing Copywriter

Franklin Energy is a leader in clean energy solutions, dedicated to transforming energy efficiency across North America since 1994.

Franklin Energy

Employee count: 1001-5000

United States only
As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times – to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry’s top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organization’s integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals.
We believe the organization’s most “precious resources” are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve.


POSITION SUMMARY
This position is for seasoned creative professional with exceptional marketing writing skills to join our team as a full-time, in-house Managing Copywriter. This role involves leading and managing a team of copywriters, ensuring the delivery of high-quality, impactful copy and content for a variety of marketing and communications tactics for our portfolio of clients. The Managing Copywriter will work closely with other team members to develop messaging that aligns with our clients’ and our organization’s strategic objectives. They will also provide mentorship, leadership, and oversight to copywriters, review projects throughout the creative process to ensure quality and effectiveness standards are met and serve as an individual contributor on select client work and new program startups.
ESSENTIAL DUTIES AND RESPONSIBILITIES
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.
• Lead, mentor, and manage a team of copywriters, providing direction, feedback, and professional development opportunities to help elevate their work.
• Write, edit, and proofread a wide variety of B2C and B2B deliverables, including print collateral, emails, direct mail, videos, social media posts/ads, other digital ads, websites/pages, and more.
• Review and approve all copy produced by the team, ensuring it meets creative, effectiveness, brand, and grammar standards.
• Oversee the routing process for all design proofs to ensure content and copy changes meet brand and grammar standards.
• Be an effective proofreader of your own work, as well as the work of others.
• Demonstrate leadership in the creative process, collaborating with the Creative Strategy Director and other team members to develop solutions that are both creative and meet established goals.
• Stay updated on industry innovations and best practices to enhance the overall department offering.
• Ensure work is completed on time, meets the needs of each project request, and reflects client brand standards.
• Manage projects using the established digital project management tool, ensuring efficient workflow and timely delivery.
• Utilize the asset management system, time tracking, and other digital systems as outlined.
• Attend team meetings and communicate regularly with the marketing project manager on project status and capacity.
• Foster a positive and creative strategy and growth team environment.
• Develop and implement training programs for new copywriters to ensure consistent quality and adherence to brand guidelines.
• Conduct regular performance reviews and provide constructive feedback to team members.
• Other related responsibilities.
POSITION REQUIREMENTS
Education and Experience
• Bachelor’s degree from an accredited college or university in advertising, marketing, communications, English, journalism, or a related field.
• 7 - 10 years related experience.
• Experience in the energy space, including utility work, grid optimization, energy efficiency, water conservation and/or demand response, is strongly preferred.
Required Skills, Knowledge and Abilities
• Capable of leading projects and coordinating tasks with team members.
• A portfolio of work demonstrating strong copywriting skills.
• Experience writing creative, strategically sound, brand-elevating copy that achieves results.
• Experience providing effective constructive feedback.
• Experience in managing a team of copywriters.
• Ability to think strategically and visually, as well as through language.
• Ability to write for a wide variety of clients, mediums, and target audiences.
• Ability to work collaboratively or independently.
• Ability to shift from one brand voice to the other.
• Ability to prioritize and manage own workload.
• Ability to work within tight deadlines, adhering to established budgets, including billable hours.
• Working knowledge of automated marketing tools, such as HubSpot.
• Strong communication and collaboration skills.
• Be detail-oriented, organized, and a self-starter.
• Proficient in Microsoft Office, specifically Word and Outlook.
• Knowledgeable about basic mathematical concepts, such as fractions, percentages, and ratios.
• Committed to diversity and inclusion.
• Reliable transportation.
Travel Requirements
• Willingness to travel up to 5%


Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.
The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position.

An Equal Opportunity Employer

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Senior
Manager

Location requirements

Hiring timezones

United States +/- 0 hours

About Franklin Energy

Learn more about Franklin Energy and their company culture.

View company profile

What started in a small town of Port Washington, Wisconsin, Franklin Energy has grown into an integral player in fostering sustainable energy solutions across North America. Established in 1994, Franklin Energy began its journey with a small team dedicated to transforming how utilities approached energy efficiency. Over the past three decades, the organization has expanded into a robust workforce of over 1,000 experts, delivering innovative strategies that align energy consumption with environmental responsibility.

With a commitment to leading the clean energy transition, Franklin Energy has successfully partnered with more than 60 utility and government clients, creating tailored programs that boost energy efficiency and facilitate carbon reduction. The company integrates consulting, implementation, and technology to provide solutions that empower communities and promote sustainability. As they continuously push for advancements in energy efficiency, transportation electrification, and decarbonization, Franklin Energy is on a mission to achieve net-zero carbon emissions by 2025. Their core values emphasize inclusivity, innovation, and a collaborative spirit, honed through years of dedicated service to their clients and the environment. Together with their clients, Franklin Energy is not just participating in the energy revolution—they are leading it.

Claim this profileFranklin Energy logoFE

Franklin Energy

View company profile

Similar remote jobs

Here are other jobs you might want to apply for.

View all remote jobs

5 remote jobs at Franklin Energy

Explore the variety of open remote roles at Franklin Energy, offering flexible work options across multiple disciplines and skill levels.

View all jobs at Franklin Energy

Remote companies like Franklin Energy

Find your next opportunity by exploring profiles of companies that are similar to Franklin Energy. Compare culture, benefits, and job openings on Himalayas.

View all companies

Find your dream job

Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan