Digital Marketing Manager

At Fivestaff, our mission is to unlock the potential of talent by connecting them with meaningful work that drives real impact for businesses, communities, and the individuals themselves. We believe great work isn’t bound by borders, and that empowering people to contribute from where they are can transform lives and shape a better future for all.

We partner with global businesses to provide high-performing, full-time remote teams who are strategic, skilled, and ready to make a difference.

About the Role

Fivestaff is looking for a Digital Marketing Manager who will take full ownership of marketing activities that directly impact the bottom line of our client’s business in the holiday homes space.

This role is for someone who understands that marketing is not about vanity metrics, posting content, or running ads in isolation. The goal is simple and measurable: Impact supply and demand to help grow the business.

This is a high-impact role where you will be kickstarting the marketing function, taking full ownership of growth initiatives and driving measurable results across the business. You will work hands-on across paid ads, retargeting, social media, landing page optimization, marketing automation, and content. You are expected to strategize, execute, test, optimize, and think commercially at all times.

As the first hire in marketing, you will have the creative freedom to drive the company’s marketing efforts as per your expertise and research. This role is excellent for someone who is a self-starter, go-getter and can work independently without much oversight and is comfortable taking decisions when necessary.

Your Key Responsibilities

Performance Marketing & Acquisition

• Plan, execute, and optimize paid campaigns across Google and Meta and potentially other platforms in future.
• Manage property owner acquisition campaigns with messaging focused on yield, hands-off management, and revenue transparency
• Manage guest acquisition campaigns targeting Dubai travelers and short-stay intent audiences
• Own channel strategy, budgets, targeting, creative testing, and CAC goals
• Run continuous A/B tests on creatives, hooks, formats, and audience to improve campaign performance
• Launch new experiments to identify scalable growth angles and high-performing segments
• Ensure guest and property owner audiences are never mixed

Retargeting, Funnels, & Conversion Optimization

• Set up and manage pixel-based retargeting for property page visitors, search and booking abandoners
• Run dynamic ads tied to specific units viewed and availability, pricing, and seasonal demand
• Reduce funnel drop-offs and recover lost revenue through smart retargeting strategies
• Optimize funnels to increase booking completion and conversion rates

Landing Pages & Direct Booking Growth

• Optimize landing pages focused on Property Owners and Travelers to increase conversions.
• Ensure pages are mobile-first, fast loading, and conversion focused
• Improve booking CTAs, trust signals, reviews, and pricing clarity
• Continuously test and improve conversion rate and booking completion

Organic Social Media

• Manage organic social media accounts across Meta, TikTok, and LinkedIn
• Stitch up short-form content using existing property assets: property walkthroughs, guest experiences, and location highlights
• Use tools like Canva and CapCut to produce static and video content
• Coordinate influencer collaborations with clear deliverables and measurable impact
• Focus on trust, demand generation, and faster decision

Email Marketing & Marketing Automation

• Leverage existing guest data to drive repeat bookings and lifetime value
• Set-up automation flows for post-stay follow-ups, rebooking nudges, seasonal offers, and referral incentives
• Ensure booking journey is seamless, trackable, and low-friction
• Use email as compounding ROI channel alongside paid media

Listing Optimization (Airbnb & Booking.com)

• Regularly optimize property listings on Airbnb and Booking.com by improving content structure and language based on research and signals
• A/B test cover images, titles, and descriptions
• Optimize listings for click-through rate, conversion rate, and ranking signals
• Track impact on occupancy, ADR, and booking velocity
• Make data-driven improvements to increase platform-based revenue

What You’ll Need to Bring

• 3-6 years of hands-on experience in digital and paid ads marketing
• Proven experience executing and coordinating campaigns
• Experience running campaigns for hospitality, travel, real estate, marketplaces, or e-commerce is a strong plus
• Strong proficiency in Meta Ads, Google Ads, and (preferably) TikTok Ads
• Understanding of conversion rate optimization, funnels and retargeting, email marketing and automation
• Data-driven mindset with the ability to analyze results and iterate quickly
• Strong execution skills with a commercial, results-focused approach
• Excellent written and spoken English
• Reliable internet connection (25+ Mbps), a dependable laptop, and a focused workspace to get started.

You’ll Thrive Here If You

• Care more about bookings and revenue than likes and impressions
• Enjoy testing, optimizing, and owning outcomes
• Can balance creativity with performance thinking
• Take accountability for results end-to-end
• Prefer hands-on execution over high-level planning
• Love to work in start-ups with the make fast, break fast mindset.

This might not be a good fit for you if you

• Cannot operate independently
• Rely on day to day guidance and are not comfortable taking decisions
• Don't move fast
• Prefer an org chart that feels comfortable

What We Offer

• A full-time, long-term remote role with global exposure
• Excellent starting salary
• Health coverage
• Work with top tooling (you get to decide the tools)
• Hardware, gear, whatever you need to be productive
• Access to a nearby coworking space of your choice (just in case)
• Supportive, respectful, and growth-focused team culture
• Real impact and visibility beyond borders

Important Details

• This is a full-time remote position based in Pakistan
• Working hours align with UAE time zone (~10AM to 7PM Pakistan time)
• You’ll be employed by Fivestaff and work closely with one of our client companies