Fairing

We're on a mission to help brands decode what drives their audiences—at scale and as seamlessly as click data. At Fairing, we believe that the most valuable signal in marketing isn't a pixel or a cookie; it's the customer's voice. We've built a platform that reimagines how companies harness direct-from-consumer (DFC) insights, empowering them to understand the 'why' behind every decision. In a world where privacy changes like iOS 14 have broken traditional attribution models, we provide a source of truth that is transparent, accurate, and owned entirely by the brand.

Our journey began with a simple question: 'How did you hear about us?' From that seed, we've grown into a comprehensive survey and attribution platform used by thousands of the world's fastest-growing direct-to-consumer brands. We don't just collect data; we operationalize it. Our 'Question Stream' technology allows merchants to ask the right question at the right time, seamlessly integrating those responses into their existing marketing stack—whether that's Klaviyo, Google Analytics, or Meta. By bridging the gap between metrics and meaning, we help marketing teams validate their spend, discover new channels, and build sustainable growth models based on real human feedback, not just algorithms.