About Measured
At Measured, we are at the forefront of revolutionizing marketing effectiveness through our groundbreaking AI-powered platform. Our core mission is to empower brands to make every advertising dollar incremental, transforming complex data into actionable, trusted decisions. Through our innovative approach, we provide marketers with the confidence to validate, plan, test, and optimize their advertising spend to fuel business growth. Developed by a global team of world-class data scientists and media measurement experts with over a century of combined experience, the Measured Incrementality Platform is engineered to deliver unparalleled clarity in a constantly evolving digital landscape. We are dedicated to solving the industry's most challenging attribution problems, moving beyond traditional models to a future-proof system anchored in scientifically sound, experimentation-based methodologies. Since our inception in 2017, we have been the trusted partner for over 160 leading enterprise and direct-to-consumer brands, optimizing over $35 billion in advertising spend.
Our technology is designed for the complexity and scale of modern enterprise, offering a single source of truth for cross-channel data and reporting. The platform seamlessly integrates with a brand's existing tech stack, including over 300 data sources, business intelligence tools, and data clean rooms, ensuring a holistic and unified view of media performance. We provide a fully managed marketing data warehouse that harmonizes all marketing, e-commerce, and customer performance data, enabling sophisticated analytics and data science applications that were previously accessible only to the largest corporations. By triangulating signals from incrementality testing, media mix modeling, and platform-reported data, we deliver a causal and comprehensive view of media impact. This allows marketers to not only understand what happened but to forecast future outcomes, simulate the impact of different strategies, and reallocate budgets in real-time to maximize growth and profitability. At Measured, we are not just a platform; we are a dedicated partner in our clients' success, providing the strategic insights and technological innovation necessary to lead with confidence in the dynamic world of digital advertising.
FAQs
- When was Measured founded?
- Measured was founded in 2017.
- Who is the CEO of Measured?
- The CEOs are Trevor Testwuide, Madan Bharadwaj.
- What industries or markets does Measured operate in?
- Measured operates in the following markets: AI & Machine Learning, Marketing Attribution, Digital Advertising, Cross Channel Marketing, Marketing Technology, Advertising Technology, Data Analytics, Business Intelligence, SaaS, and E commerce analytics.
- How many employees does Measured have?
- Measured has 51-200 employees.
- Where does Measured have employees?
- Measured has employees in United States.
- Is Measured hiring?
- Yes, Measured has 2 open remote jobs.
- Does Measured support remote work or working from home?
- Yes, Measured is a remote-friendly company.
- What employee benefits does Measured offer?
- Measured provides 6 benefits to their employees.
- Does Measured offer a four-day work week?
- No, Measured does not offer a four-day work week.
- What is Measured's tech stack?
- Measured has 4 technologies in their tech stack.
- What is Measured's website?
- Measured's website is measured.com.
- Where can I find Measured on social media?
- You can find Measured on LinkedIn.
United States
