United States onlyIn this role, you will serve as the Director of Wellness, EAP and Wellbeing Solutions for APM (US), owning the strategy, design, performance and growth of a differentiated wellbeing and Employee Assistance Program (EAP) portfolio. You will set the vision and roadmap for integrated wellbeing experiences and partner ecosystems, ensuring solutions are clinically sound, operationally scalable, and commercially competitive.
You will partner with cross-functional stakeholders across clinical, operations, product/digital, analytics, and go-to-market teams to deliver measurable outcomes for members and clients—improving access, engagement, utilization, experience, and retention—while meeting privacy, regulatory, and contractual requirements.
Wellbeing & EAP Strategy, Portfolio & Innovation
- Define and evolve the US wellbeing and EAP strategy, including portfolio vision, positioning, multi-year roadmap, and investment priorities aligned to client needs and market trends (aligned with the APM global strategy and approach and tailored for the US market).
- Translate customer, member and partner insights into an integrated solution across digital applications, clinical programs, and partner offerings
- Lead market and competitive intelligence efforts to inform differentiation, partner strategy, pricing/value story, and prioritization of new capabilities.
- Where appropriate and relevant, partner with global EAP service delivery partners to ensure rapid adoption of best practices and innovations.
- Establish outcomes framework and KPI definitions (e.g., access-to-care, utilization, engagement, satisfaction, and clinical/experience indicators) to guide decisions and measure performance.
- Work with the APM CEO Mental Health & Wellbeing and key stakeholders in the APM US team to ensure we are a recognized and valued voice in thought leadership initiatives and conversations
Program Delivery, Operating Model & Execution
- As required, lead cross-functional planning and execution across clinical, operations, digital/product, and service teams to deliver roadmap initiatives on time and at expected quality.
- Define and maintain the operating model, including intake/prioritization processes, governance cadence, decision forums, and dependency management.
- Oversee end-to-end program readiness and change management (training, communications, implementation support), ensuring privacy, security, and regulatory requirements are met.
- Manage customer, partner and vendor performance as applicable, including SLAs, escalation paths, issue resolution, and continuous improvement plans.
Go-to-Market & Stakeholder Management
- Develop and execute the go-to-market/business development strategy for Assure Programs USA in partnership with global and local leadership and channel partners
- Own the wellbeing/EAP value proposition and solution narrative; partner with Sales and Marketing on messaging, enablement, and competitive positioning.
- Represent Assure Programs USA at national conferences and other forums to promote brand recognition and sales growth. This may from time to time include global forums directly related to EAP or Wellbeing services and products.
- Represent the solutions portfolio in key client conversations (e.g., strategy sessions, finalist presentations) and incorporate client feedback into roadmap and program enhancements.
- Develop and maintain core materials (solution briefs, implementation approach, FAQs, release/change notes) to align internal teams and improve client adoption. This will include contributions and guidance on the Assure US public facing website and active engagement in the Assure brand on social media.
- Partner with Customer Success and Account Management (including any service delivery partners) to track adoption, address pain points, and drive retention and expansion opportunities.
Analytics, Experimentation & Continuous Improvement
- Own performance reporting for wellbeing and EAP solutions, monitoring KPIs and surfacing insights, risks, and opportunities to leadership. This will include working with our EAP service partner and our global EAP team to ensure we are delivering best in class insights and data stories.
- Drive continuous improvement using data and member/client feedback, prioritizing initiatives that improve access, experience, and outcomes.
- Partner with Analytics and Product teams to ensure appropriate measurement and instrumentation is in place to evaluate impact of program and digital changes.
- Lead (or sponsor) pilots and tests for new capabilities and partners; evaluate results and scale what works.
Product Operations, Quality & Risk
- Establish governance to ensure program consistency, operational readiness, and effective coordination across internal teams and external partners.
- Ensure solutions meet contractual, privacy, security, and regulatory expectations; partner with Compliance/Legal and Security to address gaps and manage risk.
- Own executive-ready updates and post-launch reviews, including outcomes, lessons learned, and recommended investments.
Success Measures
- EAP and digital application revenue growth meeting organizational targets.
- Improved member access, engagement, and experience across wellbeing applications and EAP programs (with measurable KPI movement)
- Increased client adoption, satisfaction, and retention/renewal performance for wellbeing and EAP solutions
- Clear strategic roadmap execution with effective governance, on-time delivery, and controlled risk
- Strong cross-functional alignment and stakeholder confidence driven by clear, executive-ready communication
- Demonstrated innovation and continuous improvement through scaled pilots, partner enhancements, and measurable outcome gains
- 8+ years of experience in wellbeing, behavioral health, EAP, healthcare/benefits, product/program leadership, or a related field; experience leading cross-functional initiatives required. Experience in digital health is valued.
- Demonstrated ability to set strategy, influence senior stakeholders, and drive execution through ambiguity resulting in demonstrated customer acquisition and revenue growth.
- Strong analytical and business acumen; ability to define KPIs, interpret performance, and make investment trade-offs (experience with outcomes reporting a plus).
- Experience designing and scaling programs and/or digital experiences, including operating model, partner management, and change management.
- Deep customer orientation and ability to connect member experience improvements to client value and commercial performance.
- Excellent written and verbal communication skills, together with executive presence and public speaking capability; able to create executive-ready narratives and lead through influence.
All your information will be kept confidential according to EEO guidelines.
Equus Workforce Solutions is a leading provider of workforce development services in North America. With a dedicated and passionate team, Equus puts the industry’s best practices to work by focusing on the development, design, and delivery of demand-driven workforce solutions.
When you join Equus, you can expect extensive learning opportunities and networking programs. But most of all you can expect to make a lasting impact on the lives of others.
At Equus we are strengthened by diversity. We are committed to providing a work environment in which everyone is included, treated fairly and with respect. Equus Workforce Solutions is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, age, pregnancy, sexual orientation, gender identity, ancestry, religion, national origin, veteran status, physical or mental disability, or reprisal or any other characteristic protected under state, federal, or local law.
We are a purpose-driven organization where support teams directly impact our ability to change the lives of the people and communities we serve. Throughout our US network and global family, our services span workforce and employment, education and training, and community support. Equus Workforce Solutions is a member of the APM Group, a global network focused on enhancing a person’s health and wellbeing, independence, and employability.
