Copywriter

About Employer Direct Healthcare

Employer Direct Healthcare is focused on giving access to quality & affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.

We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.

About You:

• You have a drive and AMBITION to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You CARE deeply for your customers. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
• A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
• You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
• INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.

If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.

Please apply to our role & someone from our HR Team will reach out to help you navigate our interview process.

Copywriter

As the lead Copywriter at EDH, you’ll use creativity, clarity, and empathy to drive members to use their benefit, HR leaders to choose EDH, benefits brokers to champion our programs to their clients, and more. Your key responsibilities will be writing compelling, impactful copy for a range of formats, including email, print and digital ads, web pages, video scripts, and conference booths. You’ll have the opportunity to play a key role in how we position ourselves to the market and make a real impact on our members’ lives.

Responsibilities

• Write engaging copy for a wide variety of channels, including web pages, digital and print ads, landing pages, event booths, and email, for both B2B and B2C audiences
• Partner closely with designers to align copy with visual design and create a cohesive, engaging experience
• Design creative A/B testing and partner with marketing ops, member engagement, and demand generation teams to understand and apply results
• Own newsletter writing and distribution for internal and external audiences
• Own written Brand Guidelines and provide copyediting support for marketing assets
• Support member testimonial program, including interviewing members and building library of stories and quotes

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field
• 3+ years experience in copywriting, with a focus on email, social media, and/or webpage writing
• Experience collaborating with growth marketing teams to deliver results

• Strong creative thinking skills and ability to think conceptually
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Proven ability to demonstrate brand voice
• Strong attention to detail
• Excellent portfolio of work
• Healthcare experience preferred

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave