United States onlyCompany Description
Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine. With a focus on our employees, we have been certified for the third time as Great Place To Work (GPTW). Experian Consumer Information Services is redefining the way our clients do business within all aspects of the customer credit lifecycle. Fueled by best-in-class data and innovative technology we help businesses make smarter decisions, identify consumers, make decisions on loans, market to prospects and collect.
Job Description
We are seeking a talented and strategic Copywriting Manager to lead our Direct-to-Consumer copywriting efforts. Reporting to the Head of UX, the Copywriting Manager will lead a team of copywriters, joining UX research as a critical supporting role in the UX design process, orchestrating the creation of customer-centric copy across various digital channels. This role demands a hands-on approach to crafting written content, while also embracing the opportunity to explore innovative content creation methods and a commitment to mastering innovative writing technologies. The ideal candidate will ensure the brand's voice and tone remain unified at every customer touchpoint. A proven understanding of consumer branding and the ability to develop an accessible and persuasive marketing voice is pivotal to achieving success in this integral role.
Key Responsibilities:
- Develop and execute a comprehensive copywriting strategy aligned with the business objectives, brand voice and target audience personas.
- Mentor and lead a team of copywriters, fostering an environment of excellence, creativity, and professional growth.
- Collaborate with Design, Marketing, Product and Legal teams to ensure a consistent and effective brand message.
- Drive the creation and refinement of copy for Experian’s public website, emails, digital products, and other consumer interfaces, utilizing both traditional and innovative content creation techniques.
- Strategically distribute content creation tasks to balance workloads and leverage diverse skill sets to maximize output efficiency.
- Incorporate strong consumer branding and a clear, approachable and engaging tone into all customer touch points.
- Stay ahead of industry trends, competitor activities, and consumer insights to inform and enhance our copywriting practices.
- Regularly review and refine our copywriting processes, tools, and practices to enhance efficiency, effectiveness, and scalability.
- Use data-driven insights to refine content strategies, aiming for higher engagement, conversion rates, and customer satisfaction.
- Maintain and continuously refine Experian’s brand voice and tone guide, ensuring all content is aligned and up-to-date with our brand identity and messaging standards.
Qualifications
Qualifications:
- Bachelor's degree in Marketing, Communications, English, or a related field, with a Master's degree preferred.
- At least 10 years of copywriting experience, including a minimum of 2 years in a leadership or managerial role, preferably in the financial services sector.
- A track record of developing and implementing successful copywriting strategies for digital platforms.
- In-depth knowledge of SEO, content optimization, and digital analytics tools like Google and Adobe Analytics.
- Demonstrated ability to lead a team of creative professionals in a collaborative and innovative environment.
- Openness to exploring and applying new content creation and distribution methods.
- Exceptional written and verbal communication skills, capable of tailoring content to a variety of audiences and channels.
- A strategic, customer-focused mindset, adept at translating business goals into compelling content that drives engagement and action.
- Meticulous attention to detail, prioritizing quality, consistency, and alignment with brand messaging.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities effectively.
- Expert skills in: Figma, FigJam, JIRA, Confluence, Headless CMS (Content Stack a plus).
- A good sense of humor and the ability to infuse fun and personality into the team's output, making the creative process enjoyable and engaging.
- A deep-seated passion for storytelling and content creation, with a belief that work should be fulfilling, impactful, and, most importantly, fun.
