Head of Marketing Operations

About Employer Direct Healthcare

Employer Direct Healthcare is focused on giving access to quality & affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.

We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.

About You:

• You have a drive and AMBITION to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You CARE deeply for your customers. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
• A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
• You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
• INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.

If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.

Please apply to our role & someone from our HR Team will reach out to help you navigate our interview process.

Head of Marketing Operations

EDH is looking for a Marketing Operations Leader to establish and scale this critical function. This highly visible and strategic function is responsible for building and managing the marketing stack and process design that helps us effectively scale our cross-channel campaign delivery for consumer activation and b2b demand generation.

Responsibilities and Duties

• (Leader) Lead, mentor and guide the marketing operations team including campaign design & delivery, digital & print delivery automation, reporting and project management
• (Data) Manage key marketing data uploads, feeds and integrations, including understanding of purpose, accuracy, and integrity
• (Strategy input) Work collaboratively with the marketing team to strategically build and execute marketing plans that deliver against organizational strategies
• (Campaign delivery) Work across marketing, client and commercial teams to accurately build, validate, test and implement effective programs and campaigns
• (Technical requirements/build) Collaborate with stakeholders to implement customer lifecycle journeys, campaign forms, landing pages, emails, and other technical integrations critical to the marketing engine and drive continuous improvement
• (Technical requirements/build) Manage execution across a variety of channels, including digital, email, print, etc.
• (Tool selection) Own the marketing technology stack including vendor selection, integrating them into existing systems and processes, and training the marketing team to use them
• (Measure & adjust) Continually analyze marketing and member data, develop insights, refine campaigns and/or present recommendations on areas for improvement and optimization
• (PM & process) Develop and oversee complex processes, demonstrating strong organizational skills and attention to detail to ensure seamless execution

Requirements

• 7+ years of working in a marketing operations role; 3 or more as the leader of the function.

• Experience managing people with a track record of building high performing teams and developing teammates’ capabilities.
• Deep knowledge and expertise across various marketing channels esp. email and print
• Understanding of US healthcare compliance, including HIPAA, PHI and PII requirements.
• Track record of implementing process design and tools to enable scale
• History of successful cross-functional collaboration to get what’s needed from other teams while also delivering against their expectations and building bridges in the process.
• Exceptional written, verbal, and visual communication abilities, across a wide range of formats (e.g., narrative, slide decks, visual)
• Strong attention to detail and ability to consistently meet deadlines.
• A deep, genuine curiosity for the business and how it works and a passion for healthcare.
• Possess a "find a way" attitude and are team-player
• Ability to identify gaps or areas of improvement in our overall processes
• Have worked in start-up environments or fast paced organizations

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

Location: Dallas, TX - hybrid schedule preferred. Open to remote employees.