Partner Marketing Manager

About Employer Direct Healthcare

Employer Direct Healthcare is focused on giving access to quality & affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.

We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.

About You:

• You have a drive and AMBITION to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You CARE deeply for your customers. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
• A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
• You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
• INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.

Also about you:

• A leader with a passion for developing talent.
• Historically low attrition rates and cares deeply about both performance and culture.
• Willing to get their hands dirty and jump in to support reps on cold calls, email crafting, and more.
• Experience in building inbound and outbound plays, predictive analytics, and sales. automation tools to innovate our prospecting methodology.
• Experience leading and developing a sales development team at scale.
• Exceptional development track record of first line managers.
• Experience on selling technology solutions to Enterprise and Mid-Market.

If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.

Please apply to our role & someone from our HR Team will reach out to help you navigate our interview process.

Employer Direct Healthcare is seeking a Partner Marketing Manager you will be responsible for developing and executing strategic marketing initiatives in collaboration with our key partners. You will cultivate strong relationships with partners to drive co-marketing campaigns, develop joint value propositions, and ensure alignment of marketing strategies. Your role will involve analyzing market trends, identifying new partnership opportunities, and implementing effective marketing programs to achieve mutual business goals. With a focus on driving revenue growth and brand visibility through partner channels, you will play a pivotal role in expanding our market reach and enhancing partner engagement.

Responsibilities: 

• Design, develop and execute multichannel marketing strategies and programs that are aligned to our partner and payer community.
• Lead comprehensive quarterly planning aligned to with partner-related business objectives.
• Expand and scale our partner and payer marketing efforts including how we define and improve KPIs, the development of best-in-class marketing processes and assume responsibility for exceeding pipeline contribution goals each quarter.
• Collaborate and communicate with a variety of stakeholders including partnerships, product management and the extended marketing team.
• Oversee the execution of joint marketing campaigns and programs with partners, ensuring alignment with brand guidelines and messaging.
• Continuously enhance best practices while evaluating the latest B2B marketing strategies; ensure a test and learn approach to optimization.
• Analyze partner and payer marketing program outcomes in detail, drawing insights and informing decision making.
• Be part of the planning budget process and own and closely manage the budget.
• Leverage data, internal and external insights, market events to craft a compelling narrative in the payer and partners’ space.
• Regularly report to leadership on the partner marketing strategy's performance, key learnings, and recommendations for future investment.
• Develop and deliver training programs and resources to educate partner teams on the company's products/services and marketing initiatives.
• Stay informed about industry trends, competitor activities, and market dynamics relevant to partner marketing strategies.

Requirements

• 4+ years of experience in partner marketing for a B2B technology company.
• Demonstrated success delivering creative and effective partner marketing strategy.
• Excellent quantitative skills with a successful track record of using data and analytics to improve conversion through the funnel by experimenting, then scaling.
• A desire to work both at a strategic level and tactically on programs and campaigns.

• Commitment to leading with humility, curiosity, and transparency, with a willingness to roll-up-your-sleeves and dig into the work.
• Outstanding communication and presentation skills.

Bonus:

• Deep understanding of the U.S. healthcare market.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave