Junior CRM Manager (m/f/d) at internationally growing educational gaming start-u

About Edurino

EDURINO is a new way of educational gaming loved by kids and parents alike. We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus. Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old.
We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe!

Role Purpose
The role of the Junior CRM Manager (m/f/d) is pivotal in enhancing and optimising our customer relationships.
You'll spearhead the development and implementation of strategic CRM initiatives to elevate the customer experience, drive retention, and foster company growth.

Sounds exciting? Then read on (CV is enough!)
The Marketing team is looking forward to meeting you!

Apply for this job if you are passionate about…

• … joining a fast-growing edtech when it moves from start-up to scale-up.

• …revolutionising early kids' education and pushing the boundaries of learning through play.

• …building an exceptional relationship with customers.

Your mission at EDURINO

• Develop CRM campaigns (email, WhatsApp, app, onsite) to increase customer loyalty.

• Set up email and WhatsApp automations along the customer journey.

• Define & execute the CRM strategy for DACH B2C together with the Senior CRM Manager.

• Define segments and user data enrichment strategies to personalize CRM communication.

• Carry out lead generation measures to increase the subscriber base of all CRM channels.

• Report & evaluate the CRM performance.

• Adopt new trends and communication channels to increase customer retention.

• Execute A/B tests to identify growth opportunities.

• Grow our Friend Referral program to convert customers into brand ambassadors.

• Manage cross-channel campaigns within the Marketing team as well as with relevant stakeholders such as B2B, Product or Operations.

It is a match if you…

• … have 1-2 years of experience in Customer Relationship Management.

• … have a degree in a Marketing or Business Administration or a related field.

• … like to take on responsibility for your area of work.

• … are a creative person, passionate about our brand, and want to form the future of digital education with us.

• … are highly motivated, see new challenges as an opportunity and want to implement your own ideas.

• Ideally, you’ve already set up the CRM for a start-up or e-commerce company and have experience with CRM performance evaluation and in writing content for newsletters.

• ... are business fluent in English and German and you have strong interpersonal communication skills.

Starting date

as soon as possible