Head of Growth and Demand Generation

Career Fulfillment & Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

• Innovation with results that matter
• Deliver what you promise
• Can-do attitude
• Open, direct & respectful communications
• We care deeply
• We practice humility

At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

We are looking for a Head of Growth and Demand Generation who will embrace our mission and get stuff done. The team structure is flat and collaborative, you will report to the VP of Marketing but work closely with content, product marketing and product management counterparts, services experts and sales.

In this role, you will be responsible for developing and executing a comprehensive growth and demand generation strategy that drives pipeline generation, brand awareness, and establishes market leadership. You'll lead a high-performing team of marketing specialists as well as agency specialists leading multi-touch campaigns, digital, account-based marketing (ABM) and product-led-growth marketing to effectively reach buyers (central accessibility leaders) and users (developers, designers and testers) of Deque tools and services.

Primary Responsibilities

• Oversee all aspects of the funnel - from demand creation, qualification and demand capture.
• Own the development of campaigns to support net new pipeline creation across new logos.
• Drive customer expansion campaigns to support upsell and cross-sell motions by developing programs aligned with the customer lifecycle, generating pipeline and creating interest.
• Interlock with regional marketing and sales stakeholders to align global campaign creation and execution in support of core markets across EMEA & APAC regions.
• Be the voice of the GTM funnel and lead the marketing to sales handoff,
• Contribute to the development of impactful market narratives and related messaging/content, leading seamless integration into multi-channel campaigns.
• Track and measure the performance of all marketing activities and develop reporting of key metrics to stakeholders.
• Collaborate with VP marketing and leadership to determine the correct talent, outsourced agency and tech mix; optimize costs while delivering growth.
• Staying up-to-date on the latest marketing trends and emerging technology changes to evolve our tech stack and make recommendations to drive efficiency and insight.
• Foster a culture of collaboration and innovation across the GTM team.

Requirements

• Be the creative marketer leader who can adapt to the pace of the business.
• Advanced proficiency in Hubspot and Salesforce.
• Ability to be scrappy with data and analytics and develop dashboards in Looker (or similar tools); convey a data story to drive meaningful change and impact.
• Experience with marketing tools that support ABM (ie. 6Sense or similar) paid search and social, and programmatic marketing.
• Experience leading and managing a high-performing marketing team.
• A deep understanding of the enterprise B2B marketing landscape and the latest demand generation best practices targeting technical buyers.
• Excellent communication, presentation, and interpersonal skills.
• Passion for Deque’s mission and a strong desire to make a significant impact.

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.
We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

• Remote

How to Apply

• Apply by submitting your resume and a cover letter. Applications without a cover letter will not be considered.

In your cover letter

• Explain your interest in joining Deque and how you align with our Core Values
• Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is $175K - $230k but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.

Thank you for your interest in joining our exciting company!