Senior Manager, Analytics (Healthcare & Non-Profit Verticals)

Job Description:

This role is remote-friendly.

Job Description

The Senior Manager, Analytics leads the development of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of brand-focused and above-the-line media initiatives. The Senior Manager, Analytics works together with a broader team to manage data and insight delivery processes, drive innovation, and ensure all around team success.

We are looking for a self-motivated individual who is execution focused, able to deliver under tight timelines, and manage data challenges in all phases of media performance (both digital and non-digital). Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that leverages automation.

• You will report to a VP, Analytics

• You will lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting

• You understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities

• You will establish data-driven processes to inform brand investment, media and budget decisions

• You are able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance

• You implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes

• You work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels.

• You ensure alignment between day-to-day analytics support & approved measurement frameworks

• You prepare & deliver executive-level presentations for internal and external audience

• You participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies

Qualifications

• Bachelor's degree in Statistics, Economics or related quantitative field, required

• 4+ or more years of media analytics experience in a data-driven agency environment

• You must have experience in Linear TV, OTT, OOH

• You must be well versed in brand measurement and TV attribution methodologies

• You will be able to manage a complex client with multiple brands and teams

The annual salary range for this position is $113,000-182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance

• Life insurance

• Short-term and long-term disability insurance

• 401k

• Flexible paid time off

• At least 15 paid holidays per year

• Paid sick and safe leave, and

• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

New York - 150 E 42nd

Brand:

Time Type:

Full time

Contract Type: