Manager, Analysis & Insights

Company Description

We Dream. We Do. We Deliver.

We are a leading data-driven & technology-enabled full-service agency that specializes in the delivery of unique, personalized customer experiences across various platforms and devices. We partner with the Top 500 companies in the DACH region as well as in Eastern Europe and focus on customer experience transformation & CXM.

Our 1800 digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS. We are part of the global Merkle brand, the largest brand within the dentsu group, who shares with us a network of over 66,000 passionate individuals in 147 countries.

Job Description

The Manager on the Analysis & Insights team is the senior contact for key clients and will be responsible for developing strong client relationships and facilitating the growth of the Analysis & Insights project team. This role will be focused on leading a team toward the generation of actionable insights, crafting of client presentations, building dashboards, and consulting with clients. The ideal candidate enjoys mentoring consultants, partnering with clients, and driving cross team collaboration.

This role will evolve to also cover oversight of web analytics infrastructure implementation resources and ensuring the technical resources are provided proper training and development of their client engagement skills.

Client Delivery

• Ensure the successful completion of the agreed upon project deliverables within statement of work (“SOW”) scope, time and budget with quality while consistently exceeding client expectations across all Merkle | Cardinal Path service offerings
• Act as a strategic advisor to the project team using a keen understanding of the client’s business and marketing objectives, not only the current project
• Conduct regular client communication, expectation setting and management, as well as providing strategic direction
• Proactively identify potential issues and provide solutions to correct any scope/budget deviations.
• Act on the client satisfaction survey results for the portfolio, ensuring quality improvement plans are developed and executed

Practice Development & Mentorship

• Work with the lead responsible for the Analysis & Insights practice area to develop and grow that practice area by creating and cultivating lasting relationships with both clients and internal teams.
• Work with the members of the A&I team, from junior to senior to help them improve their understanding of the industry, improve their client communication skills, create professional development plans, and better understand how our A&I offerings fit into the big picture for our clients.
• Work with others to ensure collaboration across domains, to help proactively manage issues, and create overall plans for achieving annual and long-term goals.
• Work with the internal team and clients by helping the teams apply our thought leadership in ways that will deliver on our clients’ business goals in innovative ways.
• Ongoing practice and process development looking for ways to improve and streamline Cardinal Path’s processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability.
• Collaborate with North American technical leads to deliver training programs related to skills required for technical implementations.
• Have a working knowledge of how business requirements and measurement frameworks are translated to tagging solution strategies that will best serve client analytics and reporting needs.

Qualifications

• 4+ years working in the field of digital analytics and digital marketing - working in a client results service organization, preferably an advertising agency or management consultancy, is preferred.
• 4+ years on-the-job experience with web analytics tools such as Google Analytics and Adobe Analytics
• Foundational understanding of data capture practices, understanding of data capture models for Google Analytics, and how this structure supports analytics.
• Minimum of 3 years’ experience in advanced web analysis methodologies, such as the following: Deep clickstream analysis, Experimentation and testing, Personalization, Competitive analysis, Social analytics, Mobile apps, Surveys, and other digital measurement technologies
• Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools.
• Experience using debuggers, completing related QA processes, and issue resolution.
• Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced storytelling skills.
• Proficiency with enterprise analytics data management and data science tools (ex. SQL, R, SPSS, BigQuery, Oracle, Tableau, PowerBI, etc.)
• Excellent communication skills including verbal, written and data visualization with experience creating clear, concise, and professional documents.
• Exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager) preferred
• Certifications in Google Analytics and/or Adobe Analytics
• Expert Excel skills (Pivot tables, conditional formatting, advanced formulas)
• Comfortable presenting findings and providing training on analytics tool usage.
• Bachelor’s degree, advanced degree preferred.
• Exposure to project management skills, business process redesign principles, tools and techniques is a plus

Expectations

• Curiosity, creativity, initiative, insight, resourcefulness, and an entrepreneurial spirit
• Excellent communication skills and the ability to interact with all levels of end users and technical resources.
• Passion for digital marketing, with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
• Excellent verbal, written and data visualization communication skills with experience creating clear, concise, and professional documents.
• Ability to quickly master new disciplines, concepts, and technologies, with the continual desire to learn.
• There is an expectation that travel will be a requirement of this position - we do not expect travel to make up more than 30% of the time commitment.

Additional Information

Join our team and enjoy these benefits and experiences!

• HMO and Life Insurance coverage on Day 1
• Paid leaves
• Mental wellness leaves
• Mental health assistance
• Sponsored training and certifications
• Cool office space located in a prime location
• Free snacks and unlimited coffee
• Hybrid work setup
• Multicultural team learning and collaboration
• Cross-skilling opportunities with platform experts
• Opportunity to work with world-class clients

If you feel inspired by us, we'll probably be inspired by you. Join us now and apply online to make sure we match each other's expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background. We look forward to hearing from you!