Associate Director, Analytics Implementations

Company Description

Merkle | Cardinal Path empowers brands to maximize their data and activate against it to pursue our goals. Our passionate experts are an extension of our clients' teams, applying their knowledge to help brands maximize media and technology on the path toward digital transformation.

Job Description

The Associate Director, Analytics Implementations will be a leader who inspires the processes related to implementing analytics for our customers and oversee a team of managers. The goal for this role is to ensure Cardinal Path is delivering high quality web analytics implementations and other analytics infrastructure; while developing a mentoring program for all members of the team.

Responsibilities:

• You will mentor a group of managers and encourage them to complete their team development responsibilities and consulting tasks
• You will work with their direct reports to define career development plans
• You will help managers deliver training programs for staff on performing analytics implementations
• You will help other team members define and refine our processes for performing analytics implementations
• You will deploy goals of improving quality of deliverables across projects
• You will participate in strategic planning and be a voice on the larger organizational expansion of the technical team
• You will educate client partners on best practices and proper management of digital analytics infrastructures and promote informed decisions
• You will evaluate our goals from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
• You will consult with clients or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development
• You will work with client development teams to install and configure web analytics services such as Google Analytics and Adobe Analytics
• You will provide best practice consulting services to clients in solving their web analytics platform strategy and technical needs
• You will partner with multiple teams within our client's organization to ensure that best practices in metrics are being exposed to our client management and core website decision makers
• You will work collaboratively across internal departments within Cardinal Path on projects that break down internal work silos
• You will contribute to Cardinal Path's overall business management and growth
• You will provide feedback and new ideas for Cardinal Path's innovations, team development, and client satisfaction
• You will report into the Director, Analytics Implementations
• You will contribute to our approach to diversity, equity and inclusion (DEI)

Qualifications

• Bachelor's degree or equivalent
• Google Analytics Individual Qualification
• Knowledge of Tag Management Solutions such as Google Tag Manager, Adobe Launch, or Tealium iQ
• 8-10 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics with most recent experience leading a team
• Minimum 3 years experience with web development
• Experience with HTML and web protocols
• Advanced JavaScript skills
• Comfortable presenting findings and providing training on analytics tool usage
• Experienced with team development, conflict management and organic client growth

Additional Information

The salary range for this position is $110,000-$125,000. Actual salary within the salary range will be based on a variety of factors including relevant experience. A range of medical, dental, RRSP, paid time off, and other benefits also are available to all permanent employees.

We know through experience that different perspectives and backgrounds foster a stronger and more creative work environment that delivers better results. We aim to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

This can be a remote role (Vancouver or Toronto preferred).