Delphia logo

Performance Marketing Lead

Delphia is building the world's first investment strategy anyone can improve with their data.

Delphia

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11-50

Delphia is building the world's first investment strategy anyone can improve with their data. We select stocks to a portfolio by analyzing trends in the data and the market. 

We are building a new kind of company that re-thinks the value of privacy, data rights, and fiduciary responsibility in order to ensure your data is always working for you – like your money.

Whether we're identifying trends or educating people on how their data can be used to make better investment decisions, people at Delphia are socially-minded creatives at heart. Our teams are continually iterating, solving hard problems, and collaborating to generate new forms of value and economic returns for our users (we call them “members”, in fact). Working together, we want people to realise the true value of their data – and we're just getting started.

Delphia is a growing (44 people), multi-disciplinary team located in the heart of downtown Toronto and around major North American cities. We began in January 2018 and are graduates of Y Combinator and the Creative Destruction Lab. We’ve raised two rounds of funding and approximately $20 million to date.

About the role

We are looking for a Performance Marketing Lead with an outstanding track record to help us scale Delphia. You’ll partner with our Growth Lead and creatives team to get new users for our retail investment and crypto products.

You should apply if:

  • You’re passionate about scaling an investment platform.

  • You’re curious and creative. You love to develop new ways to speak to our users and know how to use each channel to its advantage (Facebook, Instagram, TikTok, Twitter etc.)

  • You embrace the dynamic world of performance marketing and seek new ways to solve challenges (iOS14, a cookie-less future etc.)

Responsibilities

  • Own all paid social marketing globally across creative, strategy, execution, reporting, optimization.

  • Execute towards growth KPIs and play a pivotal role in a scaling business

  • Working with your manager, determine how best to deploy the acquisition budget to scale acquisition and optimise our CPAs

  • Work with product, and community teams to experiment to improve acquisition and activation.

  • Partner with the in-house and external creative teams to craft high performing and consistent ads

  • Build and maintain structured and scalable reporting

  • Test and trial new channels and tactics, reporting back to key stakeholders of successes and learnings (good or bad!)

We'd love to hear from you if you have:

  • At least three years experience in Paid Social marketing (Facebook, TikTok, Twitter)

  • Experience with other channels is a plus (SEO, CRM, Affiliates, Display, Search, CRO)

  • Demonstrated creative or even unorthodox ways of communicating the brand

  • Obsessed with driving growth performance and ROAS

  • Strong understanding of retention and its inputs

  • Data-driven and great attention to detail (GA/Mixpanel skill required)

  • An entrepreneurial mindset with a strong ability to execute

  • Experience managing paid social campaigns in-house is a plus.

  • Previous high-growth startup or subscription business exposure is a big plus.

Bonus points

  • Experience marketing fintech or crypto products

  • You’ve worked with cross-functional product teams.

  • You’ve worked in a fast-growing startup.

As a member of the Delphia team, you will enjoy a variety of perks and benefits such as:

Health Benefits:

- Comprehensive Health and Dental Benefits, plus a Health Spending Account

Flexibility: 

- Flexible work hours with the ability to work from home when need be

- Work From Anywhere Policy

- Flexible Time-Off Policy

Investment Opportunities:

- Employee Stock Options

- Access to our Hedge Fund

We are an equal opportunity employer and value diversity at our company. We do not discriminate by race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Delphia is committed to working with applicants requesting accommodation at any stage of the hiring process.

About this role

February 3rd, 2022

January 4th, 2022

Full Time

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About Delphia

Learn about Delphia and their company culture.

View company profile

Delphia is a revolutionary investment platform where anyone can turn their data into investment capital. By telling us about yourself and sharing your opinions about the world around you, you're able to transform personal data into personal wealth, secure in the knowledge that whatever you share will only be used to improve your investment returns. 

For the first time in history, you don't need money to start building your future.

Tech stack

Learn about the technology and tools that Delphia uses.

View tech stack

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