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CoinMarketCapCO

Senior Product Marketing Manager

CoinMarketCap is the world's most trusted & accurate source for crypto market capitalizations, pricing and information.

CoinMarketCap

Employee count: 51-200

HK, SG + 1 more

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KEY RESPONSIBILITIES

Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
FeaturePrioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

BASIC QUALIFICATIONS

1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.

About the job

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Posted on

Job type

Full Time

Experience level

Experience

6 years minimum

Location requirements

Hiring timezones

United Arab Emirates +/- 0 hours, and 2 other timezones

About CoinMarketCap

Learn more about CoinMarketCap and their company culture.

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CoinMarketCap is the world's most-referenced price-tracking website for cryptoassets in the rapidly growing cryptocurrency space. Its mission is to make crypto discoverable and efficient globally by empowering retail users with unbiased, high quality and accurate information for drawing their own informed conclusions.

Founded by Brandon Chez in May 2013, CoinMarketCap has quickly grown to become the most trusted source by users, institutions, and media for comparing thousands of cryptoassets and is commonly cited by CNBC, Bloomberg, and other major news outlets. (Even the U.S. government uses CoinMarketCap's data for research and reports!)

In April 2020, CoinMarketCap was acquired by Binance Capital Mgmt. Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, which shares the common vision of making crypto accessible and systemically important to people all around the world.

Through the acquisition, CoinMarketCap plans to tap into its parent company's extensive resources to acquire more in-depth data into projects, reduce information asymmetry in the crypto industry and bring higher-quality data to its hundreds of millions of users.

CoinMarketCap stands firmly for accurate, timely and unbiased information. Since its acquisition by Binance in early 2020, CoinMarketCap continues to operate independently from its parent company.

Employee benefits

Learn about the employee benefits and perks provided at CoinMarketCap.

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Healthcare benefits

Health insurance for employees.

Get paid in crypto

Competitive salary + option to be paid in crypto.

Company events

Company sponsored holidays + team building activities.

Learning and development budget

Learning and development programs + free language classes!

View CoinMarketCap's employee benefits
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CoinMarketCap

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