United States onlyCOMPANY PROFILE
Code.org is an education innovation nonprofit dedicated to the vision that every student in every school has the opportunity to learn about artificial intelligence (AI) and computer science (CS) as part of their core K-12 education. We increase participation in AI+CS education by reaching students of all backgrounds where they are — at their skill level, in their schools, and in ways that inspire them to keep learning, with a focus on increasing participation by young women and students from other underrepresented groups. The leading provider of K-12 AI+CS education curriculum across the globe, Code.org also organizes the annual Hour of AI campaign, building on the legacy of the Hour of Code, which has engaged more than 15% of all students in the world!
A unifying approach in a divided world
Code.org's global role in the K-12 computer science movement is only possible because we use a unifying approach across diverse and often divided stakeholders. At a time of increasing polarization, the idea of increasing opportunity for students unites people from across the political spectrum. Code.org's team members, students, teachers, and supporters have diverse and diverging view points, and they are all welcome in our mission. Read more.
JOB SUMMARY
Code.org is seeking a Website Marketing Manager to support the organization’s digital engagement strategy by assisting with the management and optimization of the Code.org and CSforALL websites. Reporting to the Director of Email Website, this role will focus on enhancing user experience, supporting traffic growth and conversions, and supporting content strategy across the web properties. The ideal candidate will have a foundational understanding of UX/UI principles, SEO, analytics, and cross-functional collaboration, as well as a passion for delivering exceptional user experiences to diverse audiences, including educators, students, donors, and partners.
DUTIES AND RESPONSIBILITIES
Website Management Optimization
- Assist with the day-to-day management of Code.org and CSforALL websites (pre-sign in, non-studio), ensuring high performance, accessibility, and alignment with organizational priorities.
- Collaborate with Engineering and external developers to support website roadmap execution, technical improvements, and creative updates.
- Assist in implementing UX/UI improvements based on user research, analytics, and stakeholder input to enhance site usability and conversions.
- Support the implementation and optimization of the content strategy and site architecture in partnership with content creators and brand stakeholders.
- Ensure all content meets accessibility standards, is mobile-responsive, and supports multilingual needs as appropriate.
SEO Analytics
- Support SEO efforts, keyword strategy, and metadata optimization to increase search engine visibility.
- Monitor and analyze website traffic, engagement, and performance metrics using tools like Google Analytics and Google Search Console.
- Provide insights and recommendations to the Director and broader team to inform ongoing strategy and experimentation.
- Partner with the Marketing Analyst to report on KPIs and develop dashboards that track user behavior and campaign impact.
Conversion Engagement Optimization
- Support donation and advocacy-related pages to maximize fundraising and policy impact through optimized user flows and messaging.
- Assist in the implementation of personalization and dynamic content strategies to tailor user experiences by audience.
- Help implement A/B testing, heatmapping, and user journey analysis to improve conversion rates and engagement across key landing pages.
Cross-Functional Collaboration
- Work closely with the Director of Email Website to align web initiatives with email, lifecycle marketing, social, and broader organizational goals.
- Coordinate with internal teams (Marketing, Advocacy, Programs, Fundraising) to ensure web content reflects current priorities and campaigns.
- Help manage relationships with web vendors and external contractors, ensuring timely, high-quality deliverables and adherence to budget.
EXPERIENCE QUALIFICATIONS
We seek candidates who have:
- Bachelor’s degree in Marketing, Communications, Web Design, or a related field.
- 5+ years of experience in website management, digital marketing, or UX/UI design.
- Hands-on experience with CMS platforms (e.g. Contentful, Framer), Google Analytics, SEO tools, and web performance tools.
- Strong understanding of UX best practices, SEO, information architecture, and responsive design.
- Excellent organizational and project management skills, with the ability to prioritize and multitask.
- Ability to work independently on execution, with strong collaboration skills across teams
We prefer candidates who also have:
- Experience with web accessibility standards (e.g., WCAG AA), responsive design principles, and basic HTML/CSS or design tools (e.g., Figma, Adobe XD).
- Hands-on experience with A/B testing and heatmapping platforms (e.g., Ninetailed, Optimizely) to inform data-driven UX and conversion improvements.
- Experience managing and evolving CMS architectures (e.g., Contentful), collaborating with Engineering to structure content models and implement API-driven updates that improve performance and scalability during major campaigns.
- Understanding of modern front-end environments (e.g., React, Next.js, Vite) and how technical frameworks impact SEO, site performance, and user experience.
- Strong grasp of technical SEO and analytics foundations, including sitemaps, robots.txt, URL strategy, GA4, and experimentation frameworks such as Statsig.
- Familiarity with modern web operations practices — including semantic HTML, accessibility standards, Git-based workflows, CI/CD processes, and internationalization (i18n) to support multilingual audiences.
In addition, candidates must:
- Be a U.S. Citizen or Permanent Resident
- Work within the United States
- Pass a pre-employment background check
- Be willing to travel a minimum of two times per year for team events
WHO WE ARE LOOKING FOR
- Builder’s mindset. We’re looking for adaptable, result-driven team members who thrive in dynamic environments and can navigate shifting priorities with ease. In this role, you’ll embrace change, pivot strategies as needed, and drive impactful solutions that align with evolving business needs. If you excel in fast-paced settings and enjoy turning challenges into opportunities, we’d love to have you on our team!
- We are hard on problems and kind to each other. We stay focused on the challenge of bringing computer science to students and teachers globally. We recognize that each of us brings the best of our intentions to support our mission and give grace when we make mistakes.
- A growth mindset fuels us. We approach each challenge with curiosity. We give feedback kindly and candidly; we receive feedback openly. We learn from our mistakes and look for ways to increase the reach and impact of our work.
- Player-coach Managers. We seek hands-on managers with player-coach mindsets who can strategize, execute, mentor, and contribute. As a manager, you balance leadership with direct involvement, guiding your team while rolling up your sleeves to drive results.
WHAT IS THE INTERVIEW PROCESS LIKE?
Step 1: Informational Interview - learn more about the role and share your experience (30 minutes)
Step 2: Homework (~3 hours)
Step 3: Interviews with several members of the Code.org team (~ 3 hours)
Step 4: Final Interview (1 hour)
Step 5: Reference Checks
All interviews are currently being conducted virtually via Zoom
TO APPLY
Our team will review all applications on an ongoing basis and if we believe your qualifications would make a great fit, we'll contact you to schedule an informational interview.
COMPENSATION BENEFITS PACKAGE
The expected salary range for this position is $88,200 - $98,000. Most offers are on the lower end of the salary range and are at the company’s sole discretion based on the final candidate’s experience. This allows us to provide a fair and equitable approach to compensation when setting pay and maintaining internal pay equity.
We also offer a comprehensive benefits package for full-time employees that includes:
- Technology subsidy consistent with our Bring Your Own Device environment
- Flexible, engaging, and remote working environment
- Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
- Medical, dental and vision premiums paid at 100% for FT positions and their dependents
- Option to participate in 403b retirement plan
- Annual professional development stipend
- The opportunity to help students learn better and change the face of computer science
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
