Geomagical Labs

At Geomagical Labs, we are at the forefront of revolutionizing the home furnishing and design landscape through groundbreaking technology. Our core mission is to empower individuals to unleash their creativity and effortlessly transform their living spaces. We achieve this by developing leading-edge visual AI solutions that make the complex process of interior design intuitive, accessible, and inspiring. Through the innovative application of computer vision, deep learning, and advanced 3D reconstruction techniques, we enable users to capture photorealistic, interactive 3D models of their rooms using nothing more than their everyday smartphones. This breakthrough capability eliminates the traditional guesswork and physical limitations associated with home design, allowing for seamless experimentation with furniture placement, decor choices, and overall aesthetic conceptualization from any location.

Since our inception in 2016 and subsequent acquisition by Ingka Group (IKEA) in 2020, Geomagical Labs has operated as a dedicated research and product lab, channeling our passion for innovation into tangible solutions that enhance the IKEA customer experience. [2, 3] Our team, a vibrant collective of world-class researchers, futurists, engineers, and product specialists, is driven by the challenge of solving real-world problems with elegant technological solutions. We are committed to pushing the boundaries of augmented reality, indoor spatial understanding, and machine learning to create magical experiences that bridge the gap between imagination and reality. Our products, such as the technology powering IKEA Kreativ, aim to provide exciting new ways for people to interact with and purchase home furnishings, ultimately making the journey of creating a better everyday life at home a more engaging and fulfilling one for everyone, everywhere. [3, 7] We believe in making sophisticated design tools simple to use, ensuring that anyone can bring their home visions to life with believable realism and explore their creative potential without barriers.