At Carter's, Inc., we are at the forefront of innovation in the children's apparel industry, a position we have proudly held since our inception in 1865. Through a relentless focus on quality, durability, and thoughtful design, we are revolutionizing how families shop for and connect with clothing for their babies and young children. Our technological advancements are not just in the fabrics we choose, like our ultra-soft PurelySoft™ line or our sustainable Little Planet® brand, but also in our multi-channel operational framework. We have engineered a seamless integration of our e-commerce platforms—including Carter's.com, OshKosh.com, and SkipHop.com—with our vast network of over 1,000 retail stores. This sophisticated system leverages technologies like Salesforce Commerce Cloud to provide a frictionless customer experience, offering conveniences such as 'buy online, pick up in-store' and unified inventory management, ensuring parents can access our products whenever and wherever they need them.
Our innovation extends to how we connect with the modern consumer. Recognizing the shift in parenting resources from traditional advice to digital influencers and social communities, Carter's is pioneering new marketing frontiers. We are strategically engaging with the next generation of parents, primarily Gen Z, through dynamic social media campaigns, influencer partnerships, and high-profile events like New York Fashion Week. By utilizing data analytics and platforms like Dynamic Yield and Quantum Metric, we gain deep insights into consumer behavior, allowing us to tailor our product development and marketing strategies to be more resonant and effective. Furthermore, our commitment to a better future is embedded in our corporate strategy, from achieving OEKO-TEX® STANDARD 100 certification for 99% of our apparel to launching the KIDCYCLE™ clothing takeback program. Carter's is not just dressing children; we are innovating for the future of families and our planet, driven by a heritage of trust and a vision for continuous advancement.
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