Carousell Group

Carousell is a Singaporean-headquartered e-commerce company that operates an online marketplace for buying and selling new and secondhand goods. Founded in 2012 by Quek Siu Rui, Lucas Ngoo, and Marcus Tan, the platform aims to simplify the process of person-to-person transactions. Users can easily list items by snapping a photo and adding a description, making it convenient to declutter and find new homes for unused possessions. The company's mission is to inspire everyone in the world to start selling and buying, making secondhand the first choice and fostering a community-driven approach to commerce.

Initially focused on a mobile-first strategy, Carousell has expanded its offerings and regional presence significantly. Headquartered in Singapore, Carousell operates in multiple markets across Southeast Asia, including Malaysia, Indonesia, the Philippines, Taiwan, and Hong Kong, as well as in Macau, Australia, New Zealand, and Canada. The platform features a diverse range of product categories, such as fashion, electronics, home and living, cars, and more. Over the years, Carousell has grown rapidly, achieving unicorn status in 2021 with a valuation exceeding US$1 billion. The company has made strategic acquisitions to consolidate its market position, including OLX Philippines, Mudah.my in Malaysia, Cho Tot in Vietnam, and OneKyat in Myanmar. Carousell continues to innovate by incorporating technologies like artificial intelligence and machine learning to enhance user experience, offering personalized recommendations, image search, price suggestions, and fraud detection. The company is also focused on building trust and safety on its platform, implementing measures like seller verification and offering services like Carousell Protection.