Rakuten Asia Pte Ltd

Rakuten Group, Inc. is a leading global company that contributes to society by creating value through innovation and entrepreneurship. Founded in 1997 by Hiroshi Mikitani, Rakuten started as an online marketplace in Japan and has since evolved into a broad ecosystem of services that span various industries, including e-commerce, fintech, digital content, and communications. The company’s vision, centered around ‘optimism,’ aims to empower individuals, businesses, and communities to realize their dreams through accessible and innovative solutions.

With operations in over 30 countries and regions, Rakuten addresses a diverse range of consumer needs through its services. These include shopping, travel, banking, entertainment, and communication platforms. Rakuten’s ecosystem allows members to earn and utilize Rakuten Points across its various services, enhancing customer engagement and satisfaction. As a pioneer in internet services, Rakuten remains committed to leveraging data analytics, artificial intelligence, and cutting-edge technology to drive sustainable growth and foster a culture of continuous innovation.