GOAT Group

GOAT Group represents the leading global platform for products from the past, present, and future. Founded in 2015 by Eddy Lu and Daishin Sugano, the company initially focused on creating a trusted marketplace for sneakers. GOAT, the original platform, was established to bring authenticity and safety to the sneaker reselling market, which was often plagued by counterfeit items. The platform quickly gained traction among sneaker enthusiasts for its rigorous authentication process and wide selection of footwear, ranging from general releases to rare and exclusive collectibles. Through its unique positioning between the primary and resale markets, GOAT offers styles across various time periods, catering to a diverse global community.

Over the years, GOAT Group has significantly expanded its operations and brand portfolio. In 2018, GOAT acquired Flight Club, a renowned consignment store for rare sneakers with a strong physical retail presence. This acquisition allowed GOAT Group to combine its digital expertise with Flight Club's established brick-and-mortar operations. The company further broadened its reach by launching alias, a platform tailored for global resellers, and in 2022, acquired Grailed, a peer-to-peer marketplace specializing in menswear and womenswear. Operating these distinct brands—GOAT, Flight Club, Grailed, and alias—GOAT Group has cultivated a global community of over 60 million members across 170 countries. The company's mission is to bring the greatest products together and be the world's most trusted source for authentic sneakers, apparel, and accessories. Headquartered in Los Angeles, California, GOAT Group has received substantial backing from prominent venture capital firms and continues to innovate within the e-commerce and luxury fashion landscape.