This is a remote position.
Schedule: Monday to Friday, 9:00 AM to 6:00 PM Singapore TimePaid Hours per Week: 40 hours
Join a thriving e-commerce business specializing in custom portrait art. As the Digital Marketing Specialist, you will lead digital marketing efforts to grow the brand’s direct-to-consumer presence. This role offers an exciting chance to shape social media strategy, create engaging content, and build strong connections with customers and influencers. Work with a successful brand that has built a solid presence in the US market over the past five years and make a real impact by driving organic growth across multiple channels.
Scope
Full-time role focused on organic digital marketing
Primary channels: Instagram, Pinterest, and email marketing
Target market: 90% US-based customers
Direct reporting to the business owner
Collaborate with existing team members
Drive traffic to Shopify store through organic channels
Manage and create content for Instagram and Pinterest
Develop and maintain a consistent social media posting schedule
Create and send bi-weekly newsletters to the email subscriber base
Conduct influencer outreach and manage relationships
Create and optimize organic content to increase Shopify store traffic
Monitor and report on social media and email marketing results
Maintain consistent brand voice and aesthetic across all digital platforms
Proven experience in social media management and content creation
Strong knowledge of Instagram and Pinterest best practices
Experience with email marketing and newsletter campaigns
Excellent written and verbal communication skills in English
Experience with influencer marketing and outreach
Understanding of e-commerce and digital marketing principles
Ability to work full-time in the Asia-Pacific time zone
Self-motivated and well-organized
HMO coverage for eligible locations
Permanent work-from-home opportunity
Immediate hiring
Steady freelance position