GTM Engineer (Marketing)

About us:

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.

Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.

We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

Come join our team as we develop new ways to improve the lives of working Americans.

About the role:

The GTM Engineer (Marketing) owns the technical and operational layer of Branch's marketing engine. This includes marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and the AI agents that support content creation and distribution. This role partners closely with the Marketing team and reports into RevOps to ensure alignment between marketing activity and pipeline outcomes.

Core Responsibilities:

Marketing Automation & Campaign Operations

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure
• Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale
• Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact

AI Agent Development — Marketing

• Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats
• Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs
• Explore and implement AI-assisted copy generation for nurture sequences and 1.1 ABM efforts, enabling higher volume without additional headcount

Attribution & Performance Reporting

• Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application
• Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms
• Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment)

SEO & AEO Operations

• Manage the technical SEO tooling layer (we use Clearscope) and build a systematic keyword monitoring and content brief workflow
• Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership
• Coordinate with the content AI agent (once built) to ensure SEO-optimized briefs are executed efficiently

Lead Flow & Data Quality — Marketing

• Own lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts entering HubSpot
• Monitor and maintain MQL-to-SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales
• Partner with Brian on the enrichment waterfall and data standards for Marketing-sourced contacts

Qualifications

• 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company
• Hands-on HubSpot experience — you've built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting, not just consumed them
• Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion)
• Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot
• Experience building with AI-assisted workflows or automation tools leveraging LLMs — you've experimented with or deployed AI in a marketing or ops context
• Demonstrated ability to work independently on technical builds — you can take a requirement from a marketing stakeholder and execute without step-by-step direction
• Strong written communication; you can summarize analytical findings clearly for a non-technical audience

Compensation:

The salary range for this role is $120-135k.

The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc.

Location:

This position is classified as REMOTEwithin the United States of America.

We are unable to hire candidates located outside of the domestic U.S.

Benefits:

• Market-leading medical, dental, and vision insurance
• Stock options
• Free Premium-Tier Origin Financial Wellness subscription
• Monthly home-office stipend
• 401k (TransAmerica)
• 12-weeks paid parental leave for birthing and non-birthing parents
• Flexible time off + sick and safe time
• 11 paid company holidays
• Branch@Branch Same Day Pay Option

Working at Branch

A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together. Learn more about what we do in this video!

Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about

Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Must be currently authorized to work in the USA without sponsorship or transfer.

No third-parties, please.

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