Director of Ecommerce | Poppy & Peonies

Poppy & Peonies is looking for a digitally-savvy, customer-obsessed Director of Ecommerce to own and evolve their DTC site experience.

Requirements

• Proven experience leading ecommerce growth within a direct-to-consumer, retail, fashion, or lifestyle brand
• Hands-on Shopify experience; you don't need to code, but you know your way around the platform
• Proven track record of driving measurable conversion and revenue growth
• Comfortable managing external developers or agencies with clear, concise briefs
• Strong analytical skills; comfortable in GA4, Shopify Analytics, or similar
• Experience with CRO tools
• A strong visual eye; you can give design feedback and spot UX problems without a formal design background
• A builder mentality; you're energized by a lean team and ownership, not slowed down by it
• Genuine interest in fashion or lifestyle brands; you understand how aesthetics drive purchase decisions
• Clear communicator who can move fast, context-switch, and keep multiple threads moving at once

Benefits

• 3 weeks of paid vacation per year
• 5 additional flex days
• $1,500 CAD annual health spending account
• $250 CAD annual period & menstrual budget
• $1,000 CAD annual allowance towards Poppy & Peonies product
• $400 CAD home office setup allowance