Director, Digital Marketing | Poppy & Peonies

Poppy & Peonies is seeking a Director of Digital Marketing to lead customer acquisition, paid media, and digital growth strategy across all channels. The ideal candidate will have experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand.

Requirements

• Proven experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand
• Deep expertise across paid social, paid search, media buying, and performance marketing strategy
• Strong understanding of attribution, analytics, and customer acquisition metrics
• Hands-on experience with advertising platforms, including Meta, Google, TikTok, Pinterest, and related tools
• Track record of scaling revenue and customer growth through data-driven acquisition strategies
• Experience managing agencies, freelancers, or external marketing partners
• Strong analytical mindset with the ability to translate data into actionable business insights
• Highly organized and comfortable balancing strategy with execution in a fast-moving environment
• A builder mentality with excitement for ownership, experimentation, and scaling growth responsibly
• Strong communication and collaboration skills across creative, ecommerce, and leadership teams
• Genuine interest in fashion, lifestyle, and community-driven brands

Benefits

• Annual Salary ranges from $150,000- $185,000
• Performance bonus
• 3 weeks of paid vacation per year
• Health benefits coverage
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product
• $400 home office setup allowance