Black Swan Data

Black Swan Data is a SaaS company that empowers consumer-focused businesses to make smarter, data-driven decisions at every stage of the innovation process. Many of our customers in the CPG (consumer packaged goods) industry face the challenge of rapidly shifting consumer behaviors and the high failure rate of new product launches. Traditional market research methods often fall short, proving too slow or unable to accurately predict emerging trends. This is why we developed Trendscope, our AI-powered consumer intelligence platform. Trendscope ingests and analyzes millions of real-time, publicly available online conversations from diverse sources like social media, blogs, and news. By applying proprietary AI and machine learning techniques, including advanced Natural Language Processing, we can identify and predict consumer trends with remarkable accuracy – often up to 89% and more than six months into the future.

Our platform provides actionable insights that help businesses identify untapped growth opportunities, validate new product concepts, and optimize brand positioning. We understand that in today's dynamic market, companies need to move fast and de-risk their decision-making. Trendscope offers a consistent, consumer-led evidence base throughout the entire innovation lifecycle, from spotting the 'next big thing' to crafting compelling product communications. We work closely with global brands like PepsiCo, Unilever, McDonald's, Danone, and Procter & Gamble, helping them to not only keep pace with evolving consumer desires but to anticipate them. Our mission is to revolutionize how companies approach innovation, enabling them to launch more successful products and achieve sustainable growth by truly understanding what their customers want, often before they even articulate it themselves. We believe that by harnessing the power of social data, businesses can significantly reduce waste and create products that genuinely resonate with consumers.