SPATE

At Spate, we use data science to predict the next big consumer trend in beauty, personal care & food.

Spate was founded in 2018 by Yarden Horwitz & Olivier Zimmer, two ex-Googlers who led the trendspotting division at Google and uncovered trends such as turmeric, cold brew, and face masks. Spate has been funded by the prestigious Y Combinator incubator and Initialized Capital. We currently have ~90 clients in the U.S., mainly in the beauty space from direct-to-consumer brands to big names such as L’Oréal, Estée Lauder, Unilever, and more.

As two ex-Googlers with a passion for using data to spot new patterns in consumer behavior, and we have made it our mission to build the world’s greatest consumer trends prediction platform of all time. And not just because we want to be trendy, but because we want to help brands get better at giving consumers what they really want.

Brands waste over $200BN every year due to product launch failures and inventory waste. By spotting Turmeric, we were able to tell brands to stop wasting money on kale products and provide consumers with glorious golden milk lattes instead - because that’s what consumers want.

How do we do this? We tap into publicly available consumer data (anonymous and aggregated) to identify interesting shifts in consumer behavior. We leverage the latest available technology in ML to solve problems in ways that have never been explored before.