We Speak Simplicity:
Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all shapes and sizes. We ensure data accuracy, consolidate payments, and save users time and money. Founded in 2001 by truckers for truckers, we are a trusted partner on the road and in the back office for customers and tolling authorities. When it comes to managing toll, it’s an easy task for a household consumer with only two cars in their driveway, but it is an incredibly complex task for trucking fleets.
That's where Bestpass comes in. We make tolling simple!
Our solutions help trucking fleets spend 40% less time managing transponders and 30% less time making toll payments, all while enjoying volume discounts (where applicable). Bestpass customers can turn their attention away from complex administrative tasks to focus on the challenges that are most important to their business. Seriously, who wouldn’t want to join our fleet?
At Bestpass, you’re in the Driver’s Seat!
Road Map:
As a Product Marketing Director, you will be responsible for leading product messaging, product releases, sales collateral, and persona intelligence. You will work collaboratively with marketing, executives, product, sales, and customer success to ensure the company is well-positioned in the market with a clear value proposition and differentiated offerings.
Reporting to the Chief Marketing Officer, you will lead product marketing for the company and be able to understand technical details and translate them to business benefits and customer value. You will maintain excellent relationships with the customer base, external partners, and internal stakeholders.
What Your Ride Will Look Like:
- Define and execute a product marketing plan that includes a messaging framework, content plan, and product positioning to drive bookings and retain customers
- Build out a product marketing infrastructure, including the development of a product marketing plan and distribution of external and internal assets
- Be the expert on the company’s buyers and personas and identify market patterns and opportunities
- Collaborate with product management to understand the roadmap, releases, and new product offerings and absorb that into the overall product marketing plan
- Create marketing assets including sell sheets, elevator pitches, sales presentations, persona analysis, and content pieces
- Help build sales tools such as battle cards, pitch decks, etc., and support sales enablement training efforts to educate the team on the product story and go-to-market strategy
- Strategize and help develop thought leadership pieces to build the company brand
- Work with our technology and reseller partners to develop co-marketing relationships and enablement materials to facilitate channel sales
Show Off What You Have:
- Minimum 7-10 years in B2B Marketing with over 2 years in a Product Marketing leadership role for a B2B technology company. Additional B2C experience helpful
- Experience with trucking/transportation industry a plus
- Proven track record working with product management and sales teams on go-to-market strategy and execution
- Experience with building, launching, and managing go-to-market product and feature releases for a multi-product line organization
- Comfortable speaking with and leading discussions with customers, partners, and vendors
- Knowledge and experience implementing Pragmatic Marketing framework and best practices
- Entrepreneurial spirit and commitment to achieve outstanding results
- Proven ability to work across a distributed team in a remote or hybrid environment
- Highly motivated and passionate with the ability to adapt to change
Fuel Gauge:
This role is budgeted $135,000 to $145,000 base salary.
What Drives Us to Work Every Day:
- We are laid back but always professional.
- Our offices are modern and fully equipped to make you feel at home. Enjoy a team meeting in one of our two cafes, shoot some darts while brainstorming ideas or just sit back and enjoy free healthy snacks and drinks to keep your mind and body satisfied.
- We pride ourselves on making a difference, to our employees, clients, and their businesses.
- We love “quirky” and accept team members for who they are & what they bring to the table.
- We are proud to build all our relationships based on transparency and trust.
- All our teams consist of top talent that are energetic, inquisitive and love jumping out of bed each day because they know they can and will make a difference!
We care about your Zen:
- A flexible work schedule, with 100% remote and/or hybrid roles.
- An amazing benefits package, including health and dental-effective on your first day of work.
- Paid time off so you can have time to relax and experience a healthy work-life balance.
- A 401K plan with an impressive company match. It’s never too early to start saving for retirement!
- Tuition reimbursement to help expand your mind and keep your career on track.
- Health and wellness focused work environment with optional standing desks, office fitness challenges, monthly chair massages and plenty of outdoor space to take a walk or just clear your mind.
- Opportunities to participate in charitable events, give back to the community and get paid for your efforts!
- We reward success with promotions from within and encourage all employees to switch lanes and check out other departments.
- We pay hefty referral bonuses to all employees who refer family and friends!
Bestpass Core Values – We are #OneBP
- Own Outcomes: We take ownership for our actions, decisions, and we deliver on our promises. When we fall short, we create learning opportunities.
- Nurture Growth: We encourage learning new things, expanding your skills, sharing your individual ideas and asking tough questions.
- Excellence: We strive for excellence in everything we do and chart the path from good to great.
- Boldly Innovate: We are bold in our thinking, and we challenge the status quo in all areas. We are solution seekers even when faced with tough problems.
- People First: We win as a team by collaborating and bringing out the best in each other. We always treat others as they would like to be treated.
Bestpass is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations
United States
