Behavioral Health Growth Marketing Director

Bamboo Health is seeking a Behavioral Health Growth Marketing Director who brings a strong combination of marketing expertise and working knowledge of the government behavioral health landscape.

Requirements

• 10+ years of marketing experience, with meaningful exposure to the government health or behavioral health space; B2G experience strongly preferred
• Advanced degree in public health, healthcare administration, or a related field, preferred
• Solid working knowledge of the state and local government behavioral health landscape including how agencies are funded (e.g., Medicaid, block grants, federal programs), how they procure technology, and what drives their priorities
• Familiarity with the mental health and SUD treatment landscape, including key policy frameworks, the continuum of care, and the challenges behavioral health agencies face in delivering and expanding services
• Understanding of government procurement processes, RFPs, and long sales cycles
• Exceptional writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives for government audiences
• Experience working within or closely alongside a state behavioral health authority, county health department, CCBHC, or behavioral health managed care organization
• Knowledge of federal and state behavioral health policy (e.g., 1115 waivers, CCBHCs, PDMPs, mental health parity) and how policy changes affect government buyer priorities
• Demonstrated proficiency with AI tools applied to marketing processes including content generation, research synthesis, or performance analysis (e.g., Claude, ChatGPT, Copilot, or similar)
• Ability to critically evaluate AI outputs and apply sound editorial judgment when using AI for public-sector-facing content
• A forward-thinking, curious mindset with an openness to experimenting with new technologies.
• Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
• Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
• Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
• The ability to travel periodically for work.

Benefits

• Join one of the most innovative healthcare technology companies in the country.
• Have the autonomy to build something with an enthusiastically supportive team.
• Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
• Receive competitive compensation including health, dental, vision and other benefits.