Data Scientist, Advanced Marketing Measurement

ABOUT US

At the heart of AG1 lies a commitment to our mission, to empower people to take ownership of their health. Since our inception in 2010, we've dedicated ourselves to enhancing our formula to bring Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop or travel packet when mixed with 8 ounces of water, gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our team around the globe.

THE ROLE

AG1 is seeking a Data Scientist, Advanced Marketing Measurement to join our team. As a data scientist specializing in marketing measurement, you will be responsible for developing and implementing advanced analytics and modeling techniques to help us understand the impact of our marketing campaigns and optimize our marketing strategies. You will also be versed in retention and LTV modeling and own our model for that. This role will work closely with our marketing teams to gather and analyze data, build predictive models, and deliver actionable insights.

Reporting to the Senior Director, Growth Analytics, the ideal candidate is skilled in interpreting and working with highly complex data and demonstrates strong critical thinking, problem solving skills, and business partnership capabilities.

WHAT YOU’LL DO

• Collaborate with data engineering team to build an internal attribution model.
• Be the point person for our external MTA and MMM models.
• Own our LTV and retention model.
• Roam our data and look for insights that drive better performance.
• Solve ad hoc data problems that arise.
• Supporting the team in identifying input levers within their channels to optimize metrics and performance at the creative level.
• Onboarding and management of a test and experiment platform.
• Forecasting financial impact of cross channel media.
• LTV by channel, partner, creative and tactic and lead metrics that impact LTV (i.e. M1 retention, M2 retention, etc).
• Reporting on the shifts in media investment, new customers and sessions each week to understand the impact to main funnel metrics (i.e. CPM, CTR, CPS, CVR, CAC).
• Layering on demographic data to support channel insights and optimizations.
• Gather and analyze data from various sources, including CRM, web analytics, and media platforms, to identify trends and opportunities for growth.
• Build predictive models to forecast customer behavior and inform marketing strategies.
• Conduct attribution analysis to determine the impact of each marketing touchpoint on customer behavior.
• Stay up-to-date with industry trends and changes in marketing measurement best practices, and share insights / recommendations to ensure our strategies are always relevant and effective.
• Support other related work as directed by the heads of the department.

WHAT WE'RE LOOKING FOR

• 7+ years of experience in data science, marketing measurement, or a related field.
• Bachelor degree in mathematics, statistics, computer science is preferred; or major in science or engineering or engaged in data statistics, analysis, modeling related working areas after graduation.
• However, a Bachelor or other tertiary qualification is not required - we welcome other backgrounds.
• Expert-level proficiency in data analysis tools such as Python, R, SQL, and/or SAS.
• Strong analytical skills and ability to translate complex data into actionable insights.
• Knowledge of marketing landscape and industry trends.
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Excellent communication skills, with the ability to present data and insights to senior leadership and stakeholders at all levels of the organization.
• Ability to work collaboratively in a team environment and manage multiple projects and priorities simultaneously.
• Comfort operating in ambiguous and changing situations to deliver on the right results.
• Excited to be collaborating with performance marketing teams in a global, high growth, late-stage private or public, consumer-focused company.
• A full life outside of work with personal passions and hobbies!
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $152,000 - $164,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is only one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.