Social Media Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Social Media Manager

We are looking for a Social Media Manager to join the External Communications team within our Marketing division, carrying our company voice across social channels and creating and amplifying multimedia content that showcase our company brand, leaders, customers, partners, and athenistas (our employees).

This individual will report to the Executive Director of External Communications and work closely with Public Relations, Internal Communications, Demand Generation, Paid Media, Creative, Customer and Segment Marketing teams to source, vet, and package social media content and campaigns that are dynamic, differentiates the company, and embodies what athenahealth stands for in the industry: curing complexity.

In this role, the Social Media Manager will work to creatively drive social media strategy, while managing, executing, measuring, and optimizing social media programs/campaigns across multiple channels. The Social Media Manager will need to be up to speed on current social media trends, major and emerging platforms and tools, and industry trends in healthcare and B2B/technology companies. This individual will need to demonstrate significant knowledge of tactics necessary to deliver a social program that maximizes creative, paid, earned, owned, shared, web, and sales enablement channels. The Social Media Manager should be experienced in building recurring social media segments that highlight a company or brand’s customers, themes, and value. Finally, this individual will need to work independently while thriving in a fast-paced environment with an ability to adapt to the shifting landscape of healthcare technology.

Job Responsibilities

• Lead the social media strategy for athenahealth in partnership with key stakeholders across the company to help build an actively engaged social media community in support of athenahealth’s strategic agenda.

• Manage and execute all steps involved in content creation – ideation, sourcing, messaging, creative execution, URL creation, and publishing.

• Manage the planning and execution of social media campaigns to deliver increased brand awareness, engagement, lead capture, customer acquisition, etc.

• Lead the management, promotion and measurement of athena’s social advocacy tool, Sociabble and craft creative contests and campaigns to keep employees engaged and sharing.

• Provide reporting benchmarks and leverage analytics and metrics to identify areas for optimization, improvements in messaging/creative and operational/cost efficiencies

• Partner with our creative and PR agencies on events, campaigns, and company-wide initiatives.

• Support Community Mangement, Crisis Communications, and other programs to protect and defend the brand.

• Create social media sharing toolkits in support of Recruiting, Marketing, Customer Success , and subbrand handles.

Typical Qualifications

• Bachelor’s degree, preferably in English, Communications, Marketing, or related field

• 5+ years of Digital Marketing / Social Media Experience in the healthcare, health IT, or consumer health industry

• Demonstrable experience of communicating across major social platforms

• Ability to create and support marketing plans, with understanding of paid, earned, owned approaches

• Experience with paid and organic social media programs

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. 

What’s unique about our locations?

From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.  

What can we do for you?

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.

https://www.athenahealth.com/careers/equal-opportunity