ASICS

ASICS, an acronym for Anima Sana In Corpore Sano (meaning 'A Sound Mind in a Sound Body'), is a Japanese multinational corporation that has been at the forefront of sports footwear and apparel since 1949. Founded by Kihachiro Onitsuka in Kobe, Japan, the company emerged from a post-war vision to uplift spirits through sports and contribute to the revitalization of Japanese society.

Today, ASICS stands as a global leader in athletic performance gear, renowned for its innovative running shoes that incorporate advanced cushioning technologies like GEL. The company operates research facilities worldwide, including the ASICS Institute of Sport Science in Kobe, where products are developed to enhance athletic performance while prioritizing the connection between physical activity and mental well-being. With a workforce of approximately 9,500 employees across 65 global locations, ASICS maintains a strong commitment to quality craftsmanship and sustainability. The company sells directly to consumers through its own retail network and distributes products internationally, with over 80% of sales generated outside Japan. Beyond footwear and apparel, ASICS has expanded into digital fitness through products like the MY ASICS app, which provides personalized running training plans for various distances from 5K to full marathons.