ASICS Digital

ASICS Digital is the digital arm of ASICS, committed to redefining the running experience through innovation and advanced technology. Established in 2016 in Boston, Massachusetts, ASICS Digital focuses on creating user-friendly digital solutions that connect the ASICS brand to its consumers. The division was formed to leverage digital technologies to enhance customer engagement and promote the philosophy of 'Sound Mind, Sound Body'. This philosophy is rooted in ASICS' mission to inspire people to improve their physical and mental wellness.

ASICS Digital encompasses various innovative projects, including the development of the Runkeeper app, a prominent fitness application with over 50 million users. The app serves as a platform for runners worldwide, helping them track their workouts while fostering a community centered around shared fitness goals. ASICS Digital also supports the continuous growth of ASICS' e-commerce platforms and oversees digital marketing strategies. The team's core values include empathy, respect, and collaboration, essential for maintaining a positive work environment and achieving product-driven results. By emphasizing technological advancements, ASICS Digital not only strengthens brand loyalty but also ensures that customers remain at the heart of its ongoing initiatives.