ApplePie Capital

In 2014, Denise Thomas recognized a critical gap in the franchise financing market. While franchising represented a powerful engine for economic growth and entrepreneurship, the traditional lending landscape was failing franchise entrepreneurs. The process of securing capital was fragmented, inefficient, and fraught with unnecessary headaches. Thomas saw an opportunity to create something better - a marketplace that would bring together franchisees, franchisors, and capital providers in a new, more streamlined way. This insight became the foundation of ApplePie Capital, a company dedicated to making franchise financing as easy as pie.

From that initial vision, ApplePie Capital has grown into a comprehensive financial solutions platform serving the franchise industry. The company has originated over $3 billion in loans across 200+ franchise brands, partnering with exceptional companies like Anytime Fitness, Jersey Mike's, and Orangetheory Fitness. What started as a solution to a market inefficiency has evolved into a mission-driven organization that believes in the power of franchising to create jobs and economic growth in local communities. With a Net Promoter Score of 83 - far above the financial services industry average of 34 - ApplePie has proven that when you build something with franchisees rather than just for them, success follows naturally.