What You Will Do
- Lead and enable a high-performing sales and account team through clear goals, practical coaching, and consistent operating cadences that improve win rates, velocity, and productivity.
- Serve as an executive sponsor and active co-seller for priority pursuits and key accounts, engaging directly in discovery, value framing, solution shaping, QBRs, and renewal/expansion.
- Build a scalable growth engine: refine Ideal Customer Profiles, offers, packaging, and partner motions; orchestrate Account Based Marketing, outbound, and thought leadership to create qualified pipeline and booked revenue.
- Run a focused test-and-learn portfolio (segments, solutions, partnerships, pricing) to identify repeatable motions and scale what works.
- Establish pragmatic KPIs and review rhythms (pipeline coverage, conversion, velocity, deal size, net revenue retention, gross margin) and adjust plans based on leading indicators.
- Translate omni-channel marketing and commercial technology capabilities into clear business outcomes for suppliers, distributors, and retail partners; act as the voice of the customer to accelerate speed to market.
- Collaborate across a matrixed organization to surface risks and opportunities; align cross-functional partners on solution roadmaps and near-term priorities.
- Represent Ansira credibly at industry events and across social platforms; cultivate senior relationships and create market pull through informed points of view.
Leadership & Culture Expectations
- People-first enablement: build trust, create clarity, and develop talent while setting high standards and celebrating progress.
- Professional candor and principled challenge: align teams and clients on effective paths to outcomes.
- Relentless growth mindset: experiment, learn quickly, and scale what works to serve clients and the business.
- Client-centered presence: maintain regular, meaningful engagement with clients and prospects to stay close to needs, outcomes, and value realization.
Success Looks Like
- Consistent growth in net-new logos, revenue expansion, and net revenue retention at target margins.
- Delivers a confident, effective team with a healthy pipeline, strong forecast accuracy, and high seller productivity.
- Repeatable, documented plays that shorten cycles and increase win rates across priority segments and offerings.
- Strong executive relationships that translate into qualified opportunities and strategic partnerships.
WhatYouBring
- Deep Beverage Alcohol expertise and credibility across the distributed ecosystem, with fluency in omni-channel marketing and commercial technology.
- Proven leadership of sales and account teams with measurable improvements in performance during challenging market conditions, achieved through enablement, clear expectations, and data-informed management.
- Mastery of consultative, complex sales to C-level buyers; experience with full- service engagements and ongoing run/support models.
- Strong business acumen and data literacy; ability to diagnose performance, refine plans, and act decisively.
- Exceptional executive communication and relationship skills; adept at translating advanced technical and marketing concepts into clear business value.
- Comfort operating in matrixed, PE-backed environments; proactive, resourceful, and calm under pressure.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field, or equivalent combination of education and experience
- 10+ years of relevant Bev Alc or closely related industry experience.
- 10+ years in consultative business development with a record of exceeding quotas and closing large, complex cycles; origination experience a plus.
- Experience managing budgets with accountability for growth, margin, and sales productivity goals.
- Proficiency with CRM and marketing automation (e.g., Salesforce, HubSpot) and a data-driven approach to pipeline and performance management.
This description reflects the primary responsibilities and is not exhaustive. Duties may evolve to meet business needs.