Sr. Media Strategist, Manager

What you will do:

• Strategic Leadership:Lead creative brainstorming and planning for custom media client partnerships, focusing on niche and holistic brand experiences.

• Trend Monitoring:Stay ahead of trends, tools, opportunities, and applications in paid media environments, applying this knowledge to enhance client strategies.

• Vendor Management: Evaluate, negotiate, and manage relationships with vendors, partners, and platforms, ensuringoptimalterms and costs for clients.

• Process Optimization:Build and refine internal processes, ensuring seamless collaboration across media, strategy, analytics, creative, and engagement teams.

• Thought Leadership:Drive internal initiatives,participatein case study development, and contribute to thought leadership through webinars, lunch and learns, and industry events.

• Omni-Channel Planning:Oversee all elements of media planning across display, video, audio, mobile, and social channels for high-spend and diverse channel mix clients.

• Performance Reporting:Distill and present campaign performance insights, developing client-facing reports in collaboration with client partners and engagement managers.

• Client Growth:Lead strategic conversations with media partners,maintainkey publisher relationships, and contribute to client account growth and strategy development.

• Business Acumen:Apply knowledge of key business issues to enhance client strategies and drive new business growth through research and vendor RFI/RFP processes.

• Team Leadership:Inspire and lead teams through clear communication, strategic decision-making, and fostering a collaborative, and growth-oriented environment.

Experience/ Background:

• Education:Bachelor’s degree in advertising, marketing, business, or related field.

• Experience:10+ years of agency or brand experience, with at least 8 years in developing and delivering omni-channel marketing strategies,andwith at least 3 years in buying, campaign management, and optimization strategy.

• Skills:Proficient in media planning tools (e.g., Resonate, Nielsen,Comscore), Microsoft Office, andpossessesexcellent communication, negotiation, and time management skills.

• Specialization:Experience in client account growth, strategy development, and leading strategic media partner conversations.

• Bonus:Experience with Amazon, Affiliate, Retail Media, and marketing automation technologies(email, SEO/SEM, web, marketing stack,etc).