United States onlyWe seek a passionate and experienced Franchise Marketing Manager to join our growing team. In this role, you will be key in developing and executing a go-to-market strategy to attract and convert multi-location businesses and franchises to use ACHQ, ActiveCampaigns’s franchise product.
What your day could consist of:
- Conduct in-depth market research to understand the marketing challenges multi-location businesses and franchises face
- Develop ideal customer profiles and key target segments within the franchise and multi-location business space
- Develop and execute a comprehensive go-to-market strategy for the franchise and multi-location business segment, including lead generation, content marketing, and partnership development
- Create targeted content (case studies, blog posts, webinars) that resonates with franchise audiences and effectively communicates ACHQ’s value proposition
- Manage and participate in industry events and webinars to build brand awareness and generate leads among franchises
- Collaborate with the Sales team to develop and deliver sales presentations and marketing collateral specifically tailored to the franchise audience
- Stay current on the latest franchise marketing and marketing automation technologies trends and innovations
- Analyze marketing campaign performance and recommend data-driven strategies for optimization
What is needed:
- 4+ years of experience in B2B marketing
- Strong focus on franchise marketing or the multi-location business sector required
- Proven track record of developing and executing successful go-to-market strategies
- Deep understanding of the unique marketing challenges faced by multi-location businesses and franchises
- Experience creating targeted content (case studies, blog posts, webinars) for a B2B audience
- Excellent communication and writing skills, with the ability to tailor messaging to different audiences
- Experience with marketing automation platforms a plus
- Strong analytical skills and the ability to translate data insights into actionable marketing strategies
- A passion for marketing automation and its potential to empower multi-location businesses
Australia only
Brazil only
