Senior Lifecycle Marketing Manager

About the Role

We’re seeking a Lifecycle Marketing Director/Manager to design and execute strategic programs that guide prospects through the funnel and keep existing users engaged. In this role, you’ll manage end-to-end campaigns across multiple channels (email, paid media, webinars, in-product messaging, and more). You’ll partner closely with cross-functional teams—including Product, Sales, and Customer Success—to support demand generation, pipeline acceleration, and expansion opportunities.

An innovative mindset is highly valued: You should be eager to explore and experiment with advanced tools,, including those powered by AI, to automate and personalize marketing outreach at scale. The ideal candidate thrives in a high-growth environment, has a bias for action, and can deliver impactful results under tight deadlines.

What you will do

1. Multi-Channel Campaigns
• Own and optimize a range of digital channels (organic social, paid social,, email, etc.) to expand brand reach, generate qualified leads, and drive conversions throughout the marketing funnel.
• Plan and execute integrated marketing campaigns across email, paid media, webinars, in-product messaging, and other channels while continuously optimizing conversions throughout the funnel
• Experiment with AI-based personalization and workflow automation to deliver timely, relevant experiences at scale (e.g., using clay.com, airops.com, n8n).
• Align campaign goals with broader business objectives in collaboration with Product, Sales, and Customer Success teams.
  
  
2. Lifecycle Orchestration & Expansion
• Develop data-driven programs to nurture prospects, accelerate pipeline, and encourage expansion within existing accounts.
• Partner with Customer Success and Sales to coordinate cross-sell/upsell initiatives, ensure consistent messaging, and leverage AI-driven triggers.
• Continuously refine lifecycle stages and engagement touchpoints based on analytics and feedback.
  
  
3. Analysis & Optimization
• Leverage analytics platforms (e.g., Google Analytics, LinkedIn, 6Sense) to monitor campaign performance, uncover insights, and optimize for ROI.
• Conduct ongoing A/B tests of messaging, audience segments, and channel mix to drive continuous improvement.
• Present concise performance reports and recommendations to leadership, ensuring data-informed decision-making.
  
  
4. Cross-Functional Collaboration
• Collaborate with Product, Engineering, Sales, and Customer Success to align marketing strategies with product roadmaps and revenue goals.
• Foster open communication and knowledge sharing across teams, driving a culture of experimentation and innovation.
• Manage timelines, budgets, and resources effectively to ensure on-time, high-quality deliverables under tight deadlines.

Must Haves

• Multi-Channel Marketing: Demonstrated success executing campaigns across email, paid media, webinars, and other digital channels.
• AI & Automation: Familiarity with AI-based marketing solutions and workflow tools; bonus if experienced with clay.com, airops.com, or n8n.
• Data-Driven & Analytical: Strong ability to dive into campaign metrics, derive insights, and act swiftly on optimization opportunities.
• Project Management: Ability to prioritize multiple projects in a fast-paced environment; skilled in balancing big-picture strategy with meticulous execution.
• Adaptable & Innovative: Eager to think outside the box, experiment with new ideas, and iterate quickly based on results.
• Strong Communicator: Able to articulate complex strategies clearly and collaborate effectively across diverse teams.

About Abnormal Security

Abnormal Security is a fast-growing startup transforming email security with advanced AI and machine learning. We protect businesses from targeted cyber threats and enable data-driven decision-making. Our culture values curiosity, innovation, and the power of AI-driven insights to elevate every aspect of our work.