Zuzana Hasko
@zuzanahasko
I build revenue-focused B2B SaaS marketing engines from positioning through pipeline generation.
SlovakiaWhat I'm looking for
I've built B2B SaaS marketing functions from the ground up, spanning positioning, GTM strategy, demand generation, product marketing, content, and marketing operations.
At Certn, I built and scaled a revenue-focused marketing engine across EMEA, APAC, and NAM. I generated $1.2M+ in new pipeline in my first year and lowered cost per lead by 70.6% year over year.
As CMO at Trustmatic, I built the marketing function from zero through acquisition, including positioning, GTM, demand generation, HubSpot CRM, automation, reporting, and attribution. I also developed the brand and thought-leadership presence, securing international and industry media coverage including Forbes.
I'm now a Fractional / Interim CMO for SaaS and B2B companies, partnering with founders, Sales, and Product to turn commercial priorities into messaging, growth programs, measurement systems, and AI-driven marketing processes.
Experience
Work history, roles, and key accomplishments
Fractional / Interim CMO
Various Companies
Jan 2026 - Present (8 months)
Leads end-to-end marketing initiatives spanning product marketing, content, campaigns, SEO/GEO, PR, events, and marketing operations. Builds marketing roadmaps and introduces AI-driven marketing processes.
Marketing Director, Growth
Certn
Nov 2023 - Dec 2025 (2 years 1 month)
Built and scaled a revenue-focused marketing engine across EMEA, APAC, and NAM, driving qualified pipeline through integrated campaigns, events, content, paid campaigns, and product marketing. Generated $1.2M+ in new pipeline in the first year and lowered cost per lead by 70.6% YoY.
Marketing Lead
VESTBERRY
Jul 2021 - Oct 2022 (1 year 3 months)
Built marketing from the ground up, defining brand, messaging, and multi-channel growth programs. Doubled monthly lead generation YTD through growth experiments across SEO, email, social, paid ads, and marketplaces.
Marketing Manager CEE
Moody's Analytics
Feb 2020 - Jul 2021 (1 year 5 months)
Managed marketing activities in the CEE region for Moody's Analytics.
Marketing Communication Specialist
Sygic
Jan 2017 - Feb 2020 (3 years 1 month)
Handled marketing communications at Sygic.
Education
Degrees, certifications, and relevant coursework
Comenius University in Bratislava
Master's degree, Marketing
2014 - 2019
Master's degree in Marketing from the Faculty of Management at Comenius University in Bratislava, completed in 2019.
Tech stack
Software and tools used professionally
Availability
Location
SlovakiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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