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@zulqarnainmughal
Digital marketing specialist focused on email marketing, AI automation, and lead generation to scale businesses.
I am a digital marketing specialist with over 3 years of hands-on experience in email marketing, AI-driven automation, and lead generation. I design and optimize cold outreach campaigns, develop targeted email sequences, and run A/B tests to improve open and response rates.
I manage and integrate tools across CRMs and automation platforms—aligning email strategies with sales to improve qualification and appointment-setting through AI calling and automation. I have increased efficiency by reducing manual effort and improving deliverability and engagement metrics.
I collaborate closely with sales teams to ensure campaign performance meets business goals, and I am proficient with HubSpot, GoHighLevel, Lemlist, Instantly.ai, MailChimp and other outreach and CRM tools to deliver measurable growth.
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Work history, roles, and key accomplishments
SpotlightGB
Jan 2024 - Present (1 year 10 months)
Designed and optimized high-converting cold email and AI-driven outreach campaigns that improved open and response rates; implemented email automation and CRM integrations to increase lead qualification efficiency.
Consult2Manage
Dec 2020 - Aug 2023 (2 years 8 months)
Supported outbound prospecting and lead qualification using multichannel outreach and CRM workflows to drive pipeline growth and align sales with marketing initiatives.
Degrees, certifications, and relevant coursework
Bachelor of Commerce, Commerce
2020 -
Enrolled in Bachelor of Commerce studies beginning in 2020.
Secondary School Certificate, Secondary Education
2015 - 2020
Completed Secondary School Certificate (SSC) in 2020.
Accounting
Undertook coursework or training with SRJ Chartered Accountants (dates unspecified).
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